Ally Investment Review: Is it Best for Socially Responsible Investment?

By Wilbert S

January 10, 2024   •   Fact checked by Dumb Little Man

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You may select how you want to grow your money with Ally Invest. Ally Invests Self-Directed Trading allows active investors to trade stocks, ETFs, and options without paying a fee. Ally Invest Robo Portfolios, a Robo-advisor that invests in a combination of low-cost, diversified ETFs, is a good enough choice for new traders or experienced investors who wish to put their assets on autopilot.

Based on your unique points, time duration, risk tolerance, and risk tolerance, Ally will propose and manage a professionally constructed portfolio for you.

The automated investing platform will then manage and rebalance your portfolio to ensure that your strategy is on track. Ally Invest also provides mutual funds, a margin personal finance account, which allows clients to borrow money against their investments, and a securities income program, which allows customers to generate additional income on their existing stock holdings.

Currency traders may also use Ally Invests forex trading service to trade over 50 currency pairings in real-time, including gold and silver. Ally Invest provides regular, Roth, and Rollover IRAs if you’re just searching for a tax-advantaged retirement account. The Ally invest securities LLC offers advisory or brokerage services with the securities investor protection corporation. Let’s discuss Ally invest review!

Ally Investment Review: What Is Ally Investment?

Ally Invest is a decent brokerage service that is likely to satisfy clients’ needs, but it’s an especially fantastic alternative for existing Ally Bank customers. For stocks, bonds, and ETFs, trading commissions are modest, and its options commissions are among the lowest in the business.

Investors in mutual funds, on the other hand, will be dissatisfied because the broker does not offer any no-transaction-fee (NTF) products.

Ally Invest, on the other hand, is a wonderful alternative for people wishing to have their financial lives in one place thanks to great customer service and an easy-to-use mobile app.

Investors who are interested in mutual funds, in particular, may benefit from online brokers who provide a variety of products with no transaction costs.

Clients may choose from at least 3,000 NTF mutual funds at Fidelity, Schwab, and Vanguard.

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How does Ally Investment work?

Ally Invest is Ally Bank’s brokerage arm, and it stands out among its competitors owing to its low investment account minimums, minimal account fees, and good trading interface.

Whether you want to DIY your financial plan or employ Ally’s Robo-advisor service, this brokerage has something for everyone.

Commission costs

There are no commission costs on most stocks and ETFs, and options trading is $0.50 per contract. When it comes to creating an investment account, you’ll see that the minimum initial amount is significantly lower than other brokerages – their Robo-advisor, for example, just requires $100 to get started.

Advanced traders will be able to go into their accounts and use tools similar to those offered by other brokerages, but you’ll also discover specialist options research tools

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What are the Features of Ally Investment platform?

Cash flow is simple

Although Ally Invest does not provide a cash management account, you may effortlessly transfer funds of your mutual fund investors between your Ally Invest and Ally Bank bank accounts.

You can deposit up to $250,000 per day into your Ally Invest account from an Ally checking, savings, or money market account.

Transfers take only a few minutes to complete, allowing you to shift money fast if necessary. Furthermore, depending on the type of account you have with Ally Bank, you may be eligible to receive an attractive interest rate on your deposits.

Reinvesting dividends

DRIPs allow you to reinvest dividends into more stock shares, even fractional shares. However, Ally Invest does not allow you to buy fractional shares directly. Dividend reinvestment is available through Ally Invest for qualifying equities.

You can select to have all qualifying stocks automatically enrolled in this function, or you can pick and select any ones you want.

If you don’t rely on dividends for income, holding dividend-paying companies in your portfolio might be a straightforward strategy to create wealth over time.

A robust trading platform

Watchlists, ETF screeners, searching and market data, and investing calculators are among the features of Ally’s trading platform, which assists with portfolio construction.

Because the features are adjustable, you may utilize only the ones you require without being distracted by the others.

App for mobile devices

Ally Invest, unlike many other online brokers, does not offer a dedicated app for its brokerage services. Rather, the Ally Mobile app gives you access to all of your company’s accounts and operations.

For instance, you can see all of your accounts — checking, savings, CDs, credit cards, and brokerage accounts – in one place. Clients who already have an Ally account and want to keep their personal finance in one place may like this service.

This all-in-one software is easy to access and use and meets the bill nicely. You’ll be able to deposit checks, move money between accounts, pay bills, review tax forms, use savings tools, locate ATMs, and a variety of other banking functions.

You’ll be able to do much more using the app’s investment features. You may use streaming quotes to evaluate your portfolio and trade equities and multi-leg options. Customers may use charting tools to undertake technical analysis and get the latest market news. While it lacks the functionality of Ally’s trading platform, it works effectively when you are unable to be at your workstation.

If you wish to trade currencies, Ally has a specific app called Ally Forex that you may use.

This software lets you place numerous order types, view live Reuters headlines and weekly reports, monitor market data, receive notifications, and manage your brokerage account in general.

Ally Investment Pricing and Plan?

For cash-enhanced portfolios, there is no annual management cost; for market-focused portfolios, there is a 0.30 percent annual management fee. ETF cost ratios range from 0.03 percent to 0.89 percent.

Overall, Ally Invest is a fee-friendly trading platform out of all trading platforms. There are no trading costs for stocks and ETFs in self-directed trading.

Trading options do not incur a commission, however, there is a $0.50 per contract trading charge. No-load mutual funds have no commission cost, whereas load mutual funds have a $9.95 purchase or sale fee. Bonds and Treasury bills are priced at $1 each, whereas CDs are priced at $24.95 each transaction.

Whether you pick a cash-enhanced or market-focused managed portfolio, the cost of investing will vary. In a cash-enhanced portfolio, 30% of your account balance is kept in cash, which generates a variable interest rate.

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Who is Ally Investment Best For?

Ally Invest is a good option for traders of all levels. It is suitable for active and options traders due to its portfolio rebalancing features and low cost.

The zero account minimum and low rates assist new investors. The automated financial planning services are appreciated by those who require an alternative to a typical financial adviser.

According to Ally Invest evaluations, the lack of human oversight results in significant management fee reductions and easier investment.

The efficient operation of the financial engines is appreciated by digital natives who wish to actively manage their portfolios.

Ally Invest customers likely think that it is a decent brokerage service that is likely to satisfy clients’ needs, but it’s an especially fantastic alternative for existing Ally Bank customers.

For stocks, bonds, and ETFs, trading commissions are modest, and its options commissions are among the lowest in the business. Investors in mutual funds, on the other hand, will be dissatisfied because the broker does not offer any no-transaction-fee (NTF) products.

Ally Invest, on the other hand, is a wonderful alternative for people wishing to have their financial lives in one place thanks to great customer service and an easy-to-use mobile app.

Ally Investment Pros and Cons

Pros

  • Commission-free trading: For trades of listed U.S. equities and ETFs, Ally Invest does not charge a commission. Option transactions are likewise free of commissions.
  • Diverse investing options: With Ally Invest, you may invest in stocks, ETFs, options, bonds, and mutual funds to create a diverse portfolio. You can also trade on margin, it means that you can trade with borrowed exchange traded funds.
  • Multiple managed portfolio alternatives: If you want to invest in managed portfolios, you have four options to pick from, keeping your goals and risk tolerance in mind. Core, income, tax-optimized, and socially responsible portfolios are among them.
  • When you invest your money in a cash-enhanced managed portfolio, you will pay no advisory costs. Cash, which has a fluctuating return, accounts for 30% of your portfolio.

Cons

  • Direct fractional shares are not available: You can invest in fractional shares through equities with a Dividend Reinvestment Plan (DRIP), but you can’t buy them outright.
  • No cryptocurrency or futures trading: If you want to trade cryptocurrencies or futures, you’ll have to look for a different robot-advisor. Ally Invest does not provide either of these services.
  • Margin trading requires a higher account minimum: While there are no account minimums for self-directed trading, you’ll need at least $2,000 to start margin trading.
  • Advising charge for market-focused portfolios: There are no advisory costs for cash-enhanced portfolios, but you will pay 0.30 percent yearly if you pick a market-focused strategy.

Ally Investment User Experience

The majority of 2024 Ally Invest reviews are good. Recent Ally Invest ratings on Reddit, for example, attest to the company’s efforts to enhance customer support ally. The majority of consumers are happy with the Ally managed portfolio, according to Reddit comments.

Other evaluations of Ally Invest, on the other hand, are mixed. The reports for all of the bank’s divisions are grouped together on most consumer websites. Because it includes irate personal loan customers, this greatly distorts the image.

The platform’s functionality and ease of use are praised by users. They like the inexpensive account fees and plenty of informational resources. They found it simple to handle without the assistance of the support staff.

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Ally Investment vs Competitors

1. Ally Investment vs Avatrade

Ally Invest is a US stockbroker licensed behavior by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). The corporation has a banking history and is listed on the New York Stock Exchange.

Investors and traders searching for cheap costs and a concentration on the US market may choose this broker.

AvaTrade is a forex and CFD broker company with offices all over the world. Several financial agencies throughout the world supervise it, notably the Central Bank of Ireland and ASIC in Australia.

For forex and CFD traders who want to use MetaTrader platforms, this is a good alternative. The service provided by Ally Invest is comparable to that provided by AvaTrade, and a comparison of their prices reveals that Ally Invest’s account fees are somewhat cheaper than those of AvaTrade.

Ally Invest requires a little more work to establish an account than AvaTrade, the deposit and withdrawal methods are more cumbersome, and the customer support quality is poorer than AvaTrade’s.

The experts discovered that while Ally Invest’s trading platform is somewhat weaker than AvaTrade’s, clients have access to roughly the same amount of markets and products with Ally Invest, while AvaTrade provides slightly superior research and education.

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2. Ally Investment vs Robinhood

Ally Invest is a subsidiary of Ally Financial, a larger financial conglomerate. You may use it to buy a house or personal finance a mortgage, as well as uncover financial choices such as online savings accounts.

When comparing the two companies, you’ll see that SoFi is far more similar to Robinhood than the former. Despite the fact that Ally Invest, the company’s investing arm, has joined the same low-fee bandwagon as Robinhood, the two companies are significantly different.

Robinhood isn’t meant to be a one-stop-shop for all of your financial needs. It’s a platform for trading. It invites both seasoned and inexperienced investors with its slick interface and low hurdles. Its target audience, on the other hand, may have a tense relationship with it.

Both have features and investment offerings that the other does not. The best out of all for you will be determined by your degree of experience and chosen investing techniques.

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3. Ally Investment vs Scotia iTrade

Ally Financial is mostly recognized for its bank. It does, however, have a brokerage division called Ally Invest. By contrast, scotia itrade is well recognized for its investment services. Overall, this competition is rather close.

For stock and options trading, scotia itrade is definitely the superior business, whereas Ally is the preferred broker for precious metals and currency trading. Ally Invest offers an advantage in our online broker comparison for price concerned investors due to a significant differential in mutual fund and margin borrowing pricing, which may result in thousands of dollars in savings over time.

For self-directed accounts, either will suffice. Ally Invest provides a lower minimum deposit ($100 vs. $500) for managed accounts. Traditional financial planning services are only available through scotia itrade. We’d take it over Ally if it came with brick-and-mortar offices.

Trading individual stocks and ETFs is simple with free access to both scotia itrade Pro and Power scotia itrade. However, Ally is the most affordable broker if you want to utilize margin. For beginners, we recommend Ally Invest.

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4. Ally Investment vs Tradestation

Ally Invest or TradeStation can be a suitable option for you, depending on your needs. The lower regular commission charges and smaller minimum account sizes offered by Ally Invest may be better suited for less active investors or those just getting started. The volume savings offered by TradeStation may make it a better option for active investors who don’t mind making a $500 first investment.

Finally, there isn’t a single brokerage that caters to all types of investors. It all now comes to selecting the correct combination of features and functionality for your portfolio. To be clear, The Motley Fool does not recommend anyone broker, but we can assist you in your search.

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5. Ally Investment vs Etrade

When comparing Ally Invest and ETrade, we looked at every important parameter that investors of all skill levels should consider when selecting a broker. Pricing, tradeable items, design, customer service capabilities, security, and regulation are just a few of the subjects covered.

Both services clearly provide comparable settings that allow consumers to effectively access global financial markets from the comfort of their own homes. With easy-to-use platforms that provide a diverse selection of financial products at minimal commissions and costs.

ETrade offers a more comprehensive package with broad research capabilities, a bigger selection of investment options, and more well-rounded customer support features, whereas Ally Invest offers a decent platform with easy-to-use tools and competitive pricing structures.

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Conclusion: Is Ally Investment really the Best for Socially Responsible Investment?

For both newbie and expert traders, Ally Invest offers reasonable pricing, a decent trading platform, and tools. It’s a good fit for people who don’t have a lot of money to invest – the $100 minimum requirement for their Robo Portfolios is one of the lowest we’ve seen.

The commission-free transactions and modest option contract charge will appeal to more active investors. One significant disadvantage is that Ally Invests Robo Portfolios do not offer tax-loss harvesting, which is a significant disadvantage if you want to guarantee that your investments are automatically tax-optimized.

Ally Invest, on the other hand, offers a tax-advantaged alternative that invests in fixed income assets type such as municipal bonds and low-cost ETFs. You’re out of luck if you’re investing in other forms of managed portfolios. It also has something for practically everyone.

The brokerage’s no-frills features will appeal to those wishing to invest with a Robo-advisor, while aggressive traders will appreciate the many research tools. If you’re looking for futures or fractional shares, you won’t find them here. Ally is a good option for your next broker, especially if you currently have an account with its parent bank or want to consolidate all of your accounts.

The interface with Ally Bank makes it simple to transfer mutual funds from one account to another, which is especially helpful when you need to make a quick transaction or pay a payment. Most items, including stocks, ETFs, and bonds, have favorable commissions. You may trade options for as little as $0.50 per contract, which is one of the lowest rates in the market. Ally, on the other hand, might be more investor-friendly in terms of account costs, the quantity of no-transaction-fee mutual funds available, and the option to purchase fractional shares.

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Ally Investment FAQs

Is Ally Investment Safe and Legit?

Of course, Ally Invest is a 100 percent SAFE & SECURE method that has enabled you to generate a profitable revenue quickly and effortlessly, allowing traders to begin generating money right now. You can learn what to do and when to do it using step-by-step instructions.

It is feasible for you to make the optimal decision quickly, increasing your chances of making large gains in a few of days. So never lose hope or faith in your ability to attain your goals with tremendous success. Trades that have been made in your registered account You have complete control over YOUR brokerage account, and you will be able to watch our trades in real time. You never lose control or access to your account or mutual funds.

Is Ally Investment good for beginners?

When it comes to investing, Ally Invest might be a terrific alternative for novices. They make it simple to establish an account, clarify the procedures, and provide clear information to assist you in selecting the best investment portfolio for you.

It’s also a good choice for folks with more hands-on expertise who want more control over their portfolios. So, even if you’ve never invested before, Ally Invest’s Self-directed trading has a place for you. If you’re a seasoned stock trader or investor, though, you might want to explore somewhere else. Some of their tools are somewhat restricted, and you may want greater trading freedom.

How does Ally Invest make its money?

No commission stock and ETF trading is available at Ally Invest. With fewer brokerages charging fees, it’s less clear how they make money these days. Ally Invest, like other (but not all) major online brokers that provide commission-free trading, is compensated for order flow.

Fractional shares and any type of portfolio margining are also unavailable at the brokerage through online brokers. On the bright side, investors may link their Ally Invest accounts to their Ally Bank accounts to earn interest on their cash account minimums.

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Wilbert S

Wilbert is an avid researcher and is deeply passionate about finance and health. When he's not working, he writes research and review articles by doing a thorough analysis on the products based on personal experience, user reviews and feedbacks from forums, quora, reddit, trustpilot amongst others.

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