Are You Sending The Right Message?

By Brian Wallace

January 10, 2018   •   Fact checked by Dumb Little Man

Our appearance says a lot about us, whether we like it or not. There’s more to it than just having a great face. How we appear to others is a reflection of our energy, goals, and intentions.

So, the question is this:

Is your appearance sending the right message?

Our Face Value

face value

Humans are expressive and emotional creatures. We communicate through words and emotions.

Our words may hide our true feelings, but it’s nearly impossible for facial expressions to do the same. Our eyes, cheeks, mouth, brow bones, and even our ears can send signals to other people about what we are really thinking and feeling.

  • Micro expressions are a key part of human interaction and communication. We pick up on others’ facial cues instinctively.
  • The tone of our voice and our body language can be key indicators of our character before we even open our mouth.
  • True respect is earned, but politeness is required.

Because of this unique and nuanced way of communication, we developed the habit of making snap judgments about other people’s character just based on their faces.

  • Remember that the people you interact with will spend much more time looking at your face than looking at your clothes.
  • Your fashion style can be just as important as your facial features, so find a style and grooming routine that will make you feel comfortable and confident.
  • Don’t forget to take care of your skin, particularly your face.

It’s not about appearing great, so make sure to focus on appearing confident and healthy.

Personal Branding

People can pick first impressions before we even know it. Whether it’s a job interview or a passing glance on the street, we can leave lasting impressions on people and not even realize it.

While it’s unreasonable to be primped and perfect at all times, good impressions can be made even on our worst days. Here’s how:

  • Don’t be afraid to speak in a clear, strong voice.
  • Present yourself as you’d like to be remembered.
  • And bonus – don’t overdo your hair.

Today, a lot of first impressions happen before two people even meet. Thanks to the internet, social media sites, and our collective lack of interest in privacy settings, it’s likely that the people you haven’t even met have a good idea of what kind of person you are.

  • A tasteful profile picture online goes a long way, especially on professional networking sites like LinkedIn.
  • Key aspects of anonymity online are melting away, so be careful what you post and where you post it.
  • Curating your social media accounts to fit your interests is a good first step to working on a personal brand.

A good rule of thumb to keep in mind for our online lives is to not post anything we wouldn’t want our boss to see.

See Also: How Building Your Personal Brand Can Affect Your Job Prospects

Good Impressions Start From Within


With all of those things, please remember that beauty is only skin deep. No matter how much we groom ourselves, no amount of skincare products can disguise low self-esteem or a bad attitude. Being personable, kind, and mindful of others can get you much further than having a smooth face and great clothes.

  • Trends come and go. To make a positive impression try to adopt a timeless style.
  • Anyone can have a beautiful smile if it’s sincere. Having good teeth isn’t required to brighten someone’s day with a grin.
  • Having compassion for ourselves and our own mistakes can help us be more compassionate to others.

See Also: 10 Ways to Make a Good First Impression

Take a look at this infographic to learn more about first impressions, personal branding, and how to put your best face forward in any situation.

Infographic Infographic
InfographicInfographic, courtesy of

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019.

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