For any artist to succeed in this highly competitive world, he needs to pay as much attention to promoting his art as its generation. Today, art is accessible to everyone. Because it is so common and accessible, you need to maintain and promote the quality of your work both online and offline if you want to gain an edge.
Instagram is quite a great platform for artists as it fundamentally concentrates on sharing images, paintings, and art masterpieces. It enables artists to demonstrate their painting process and even to sell their unique paintings along the way.
As per Vogue, artists sell their paintings on a regular basis today thanks to their Instagram feed. The platform allows incredible and somewhat unprecedented accessibility to all its users across the world.
If you want to take the same path, here are some secret tips for artists to gain Instagram success.
Make It A Fascinating And Interesting Experience
You must always make it a point to share those photos that are relevant and appropriate to your image as a capable artist. Instagram is an effective way to showcase your creativity, the things that inspire or motivate you, and even the events that are happening in your life.
You must understand that Instagram is definitely not just about your art. It can also be about your daily way of life and your brand. You could consider posting about events, inspirations, studio shots and, of course, your work in progress.
Top Quality Pictures
Remember to incorporate really top quality images that would reflect your work as well as your vision. Instagram users usually expect high-quality and highly curated photographs. With the use of effective filters, you can make your pictures look as awesome as your original paintings. Bear in mind that you cannot post any mediocre-grade pictures on Instagram.
Add An Interesting Caption
You must give a serious thought to captions. Instagram is a platform that is just right for visual storytelling. You must get into the habit of sharing pictures with fascinating captions or an interesting story that can engage and grab the attention of Instagram followers.
We all know that Instagram users love to interact and they would be too happy to like a truly mind-blowing and captivating post.
Promote Your Art Effectively On Instagram
Your chief objective for Instagramming is to promote your unique work. But, if you wish to develop a long-term and robust fan base, you should not solely concentrate on selling your artwork. Many Instagrammers have achieved phenomenal success by focusing more on developing a brand and a distinctive style that is loved by the people. That is how you start using Instagram to your advantage.
Highlight The Process
Post your progress on Instagram to effectively promote your work. As an artist, you need to pay attention to each aspect of your project. It is wiser to share some interesting pictures as your work updates and not just the finished products.
Using an effective hashtag, such as #coming soon or #sneakpeek can help, too. This is a great way of creating hype for your artwork.
Instagram is a great way to boost your sales. One good reason is that there is no apparent pressure on the followers to purchase your product. As you see your followers multiply, you would find them re-gramming your unique artworks or even tagging their friends. This is how this interactive platform could help your images go viral or at the least, reach that one Instagrammer who would purchase your work.