Social media is the best way to connect with millions of people around the world. It has become an essential tool for companies that want to grow their online presence.
With over 800 million users on Instagram and 2 billion monthly active users on Facebook, you can’t ignore these platforms. This also makes social media a crucial part of your future online marketing strategy.
While you are on social media, you should know how to grow your online presence. You should also know how to expand and grow your business as well as how to reach your targeted audience. Though many companies do have a business profile on almost all social media channels, they fail to capitalize due to lack of planning and experience.
How to Grow Your Online Presence
Below are a few tips that might help you grow your presence online, expand your business, and give awareness about your brand.
Choose The Right Network
A business owner needs to choose the right social network to expand his business. For this, you have to select the most popular sites. Choosing the right one will depend on your goal and your audience. For example, you could start with Facebook, Snapchat, Instagram, Twitter, LinkedIn, and Pinterest.
These social platforms can help you build your relationship with your customers. You can use them to provide personalized content, give exclusive access, and establish a relationship with influencers to get loyalty and brand recognition. In fact, 76% of B2B marketers are using Facebook to share their content.
Set Your Goals and Strategy
Being active on social media has many benefits and you can accomplish many things through your presence. This includes expanding your audience, generating leads, engaging customers, increasing web traffic, driving sales, feedback, performing customer services, and gaining valuable insight.
To achieve those, you must have clear goals.
What do you want to achieve?
Once you have your thoughts clear and know which way to go, you’ll ultimately see results in your favor.
For example, to improve your customer service offering, you must engage regularly on all your posts. Reply to all comments and even answer all queries you receive through chat.
You can start by creating your team and break up their roles and responsibilities.
You should also decide what to post frequently and determine your audience and their preferences. Find out if the content you are using to demonstrate your business is appropriate or not and which content should be published.
Interact With Your Audience
Once you gather followers, you can post some content on your account related to your brand. To grow your presence on social media, you need to engage with your customers to grab their attention. Make sure you reply to their posts and personal queries.
The idea to connect with your audience is to give them awareness about the brand. Once they are connected to it, they’ll want to learn more about the brand and even visit your websites to read more content.
Understand Your Audience
After interacting with your customers now, you need to figure out their likes and dislikes. That way, you’ll be able to publish content that catches their interests and answer their questions as well.
Also, knowing what to put on your website allows you to give your customers what they want.
Link Your Profile and Websites
Make sure you link all your accounts like Facebook, Snapchat, Instagram, Twitter, LinkedIn, and Pinterest to your website. This will be easier for your audience to know more about your brand. It will also help to increase your social media presence and website traffic.
Hashtags are one of the best ways to increase the reach of your social media posts. If you post anything on your social media account, add a couple of hashtags. They matter a lot, especially when posting on Instagram and Twitter.
However, make sure you do not use too many of them. This will make your posts look unprofessional and spammy.
Social media marketing is considered a leading inbound technique that can help both B2C and B2B marketplaces grow. In addition, all social media platforms can come in handy to enhance your online and social presence.
However, following these tips can guide you to expand your business and achieve your goals. It is important to always engage with your audience and care for their preferences.
You should come up with strategies and campaign to grow your social media presence. Just keep in mind that it takes lots of time, dedication, and effort to grow on social media. Remain patient and modify your strategy dynamically.
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Author: Mathew Richard
Mathew Richard is the senior Inbound Marketer at B2B platform - Your Key To Global Trade. With fluid style and witty turns of phrase, he demonstrated an intuitive understanding of the power of language which helps him nail TOV in copywriting. Written words are his second love, after Jasmine from Aladdin.