How To Engage Your Community Via Facebook Groups
Facebook groups are one marketing strategy that everyone underestimates when they’re trying to think of ways to generate leads and engagement. However, while most use Facebook groups to simply gain referral traffic, it isn’t necessarily the best way to leverage the power of these groups.
Instead, promoting and managing them correctly gives you the potential to generate a host of direct leads or sales. All you need is a high engagement rate to encourage people to discuss, share, and respond to you to generate interest. The following Facebook group tips can help you do so for free.
1. Make Engagement Easy
To make engagement easy; you can start a thread and ask your group members to introduce themselves. This is a great way to make your members feel comfortable and start a new conversation. When people start introducing themselves, they can feel valued. They can also start to consider the entire group as an online family because it’s very easy for them to engage in future posts.
If you have time, you can also send personalized messages to members to get them engaged and involved as well. All you have to do is click the person’s name you want to interact with and go to their profile. Once you’re there, you can click on the “Message” button on the top right.
2. Welcome Everyone New
You can start establishing a connection with your members from day one by welcoming them one-on-one. The connection can help the members feel comfortable and included enough to share their thoughts with the group. A member is new if they joined in the last seven days, and you can see the new members on the group discussion view. There’s also a clickable link that shows all of your new members. You can click on the Write Post button below it to create a customized message for each new member.
3. Make Your Space Aesthetic
Most social media users like pleasing visuals and aesthetics. Dress up your users’ space by getting the perfect Facebook cover photo template that best suits your niche and your brand.
You can also post photo quotes to increase engagement. Nowadays, impactful quotes in neutral backgrounds get huge engagement from platforms like Instagram and Pinterest. They also translate well in Facebook. Make sure to choose quotes that your users will feel a connection to.
4. Post Surveys, Quizzes, And Polls
A survey, poll, or quiz can keep your members talking, and engagement will start happening when you directly ask users for their input. Posting one of these items lets your group members share their thoughts or opinions, interact with you, and interact with each other. A poll can help identify hot trends in your niche, and an occasional survey or quiz can help you steer your campaign in the right direction. You could even add a prize to motivate your group members to participate in your quiz.
5. Ask A Host Of Questions
Posting a few direct questions in your group is a good way to kickstart a conversation. You should think of your question as a call to action that convinces people to join in on the conversation as soon as they see it. You can consider the following questions:
- Closed – A closed question is one where people can respond with a simple yes or no answer.
- Debate-Oriented – Debate-oriented questions allow the users to share their answers against or for a questions. You may have to monitor these more if people get passionate about the topic.
- General – General questions don’t require a lot of effort to answer. It just serves and a very easy and simple way for people to get into the conversation.
- Open-Ended – An open-ended question is one where you can’t give a simple yes or no answer because it’s the person’s opinion that you’re after. Every member can answer differently with no wrong answers.
- Image-Based – Sharing a question with an accompanying image can help people grasp the question easily and give informed answers.
6. Schedule Posts
You’ll notice as your group grows that there are certain times during the day where it’s much more lively than others. If it’s a local group, you may see more conversations during the morning or afternoon hours. You want to take advantage of this by posting when the most people are active. If you’re not there, you can schedule posts for these times. Generally speaking, you want to avoid posting on weekends and before eight in the morning and at night. You’ll click on groups in the left menu before clicking on the clock symbol and picking to schedule your post. You can pick the date and time you want before hitting schedule. Your post will go live at this time with no further input from you.
7. Respond, Comment, And Like
You’ll have to put in the work to connect with your community and not expect them to do it all for you. So, you should make a point to like, comment, respond, or do all three things several times a day to different users in the group. Doing so can help you connect to more people and make them believe that you can see them and hear what they’re contributing to the conversation. As a result, they’re likely to engage more.
These seven quick Facebook group tips can help you engage with and grow a lively audience all centered around your products, services, or brand. Once you create a group and start adding local people, make a point to reach out and invite them to join conversations and stay connected to you. Doing so will help increase your reach and maybe help you sell more.