As of writing, there are over two billion social media users. This makes social media an excellent way to interact with our users. This is also why over 90% of brands use up to three social media platforms for their marketing campaigns.
One challenge, though, is how our users are found all over the globe and thus logging into their accounts at different times. The nature of social media is that everything happens in real time. Users can miss out on a lot of things while they’re not logged in.
We can’t spam our followers’ news feeds with updates 24/7 so the ideal scenario is to find out the most optimal time to post. That is the key to getting in touch with your audience.
If you can post during the best time when many users can see it, you get to receive messages, likes, and comments and respond to them as well. That’s the beauty of it. If you can make this happen, the users will most likely recommend you to their friends knowing that someone is always at the other end waiting to reply to any queries.
In this post, we will help you identify the optimal time to post on social media sites. We will look at the many different factors that can also contribute to making sure that your social media marketing campaigns will be successful.
Each social media site has their unique appeal. For LinkedIn, with over 300 million users, it is for building networks among business professionals. Over half of the members access their LinkedIn accounts through the use of their phones, checking it out at least once a week. LinkedIn is a great platform when it comes to generating leads for B2B businesses.
As for the best time to post contents on LinkedIn, the most sensible would be during Mondays to Fridays at 10 AM to 6 PM. This is the typical working schedule and most LinkedIn users log in to their accounts during this time. They don’t normally check their LinkedIn accounts on weekends or from 10 PM to 6 AM.
If you really want the best hour for posting, it is at 10 AM to 11 AM on Tuesdays. If you post during this time, you’ll have the best chance for likes, clicks, and shares.
Twitter is a popular micro-blogging site that users access both at home and at work. Most users are within the age bracket of 18-49 years old. Twitter is a great source of trending topics around the globe. Just like LinkedIn, users access their accounts usually with their mobile phones while they are on their breaks in their office or even while traveling.
The nature of tweets is that they are short-lived. That is the challenge for business.
For Twitter, the best time is from 12 PM to 3 PM. This is usually during the lunch breaks of employees. In addition to that, Wednesdays at 5 PM to 6 PM works great as well. For B2B businesses, weekdays are the best times. For B2C businesses, tweeting will work best during weekends.
Now let’s proceed to the social media platform with the most number of users reaching up to 2 billion. Facebook is both used at work and home. It is accessed both through a computer and through mobile phones. Facebook is used at any time of the week, weekdays and weekends.
Don’t be surprised that users spend almost about an hour in this social media platform. So the best time to post your content on Facebook will be at 1 PM. Around 3 PM though is the best time to get more clicks. If you want to get the most engagement, Thursdays at 8 PM will do the trick.
Now you know the best times to post on LinkedIn, Twitter, and Facebook. You can take full advantage of this information so you can make the most of your content marketing strategy. All you need to do now is to create the best content possible.
Make sure to share something that your audience will find valuable, informative, and interesting. If you can do this, you will surely get the clicks, shares, likes, and comments that you are hoping to get.
Don’t be afraid to try new things and experiment with other schedules and other types of contents. The techniques and results vary from business to business so make sure that you learn what you can about the things that will work best for your business.
Once you know the right formula, the results will soon follow. You can then replicate your technique to other sites as well as other campaigns.
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Author: Nicolas Finet
Nicolas Finet is the Co-founder of Sort-list.co.uk, an online an online solution company based in Belgium that that helps all sort of businesses find the right digital marketing agencies. He stimulates the company strategy in line with the strong business and market insights he possesses.