With their influence, it’s probably a good idea to start writing for millennials, especially if you’re trying to make a name or even sales. They’re the world’s largest generation and they spend about $200 billion on goods and services every year.
To help you out, here are some ideas you can start with.
Focus on adding value to your reader
Your blog should concentrate on your readers and not you. Every word you put out there should focus on them.
Before you start writing for millennials, it’s a good idea to talk to one of them first. If you can’t personally talk to one, find a way to know what most of them are struggling with and how you’ll be able to help solve their problems.
With more than 80 million millennials using the Internet, you surely won’t have a hard time generating great content.
Here are three tips you can use:
People like learning new things and the same goes for millennials. If you want to get their attention, you have to write something that will add more value to what they already know.
To build you credibility, it’s a good idea if you can add case studies, researches and statistics to support your claim. If you want to motivate them to take action, you have to inspire them with hard facts.
Although you’re providing information and value to your readers, it doesn’t mean that you have to sacrifice entertainment. Millennials like being amused so make sure you write in a very interesting way.
See Also: How To Find The Best Topic For Your Blog
Millennials are smart people. If you write in a way that underestimates their intelligence, you’re not likely to get their attention.
Instead of using too much words to explain something, write in a concise manner. They like reading contents that are brief and straight to the point.
Make your blog posts scannable
The Internet is full of information. With so many great contents, it can be quite hard to stand above the rest.
A great tip you can use is to make your post scannable.
Research suggests that only 16 percent of web users actually read web content word by word. The remaining 79 percent just scan web pages.
When creating your web post, try to keep these things in mind:
- Write subheads
Subheads break your content into sections and make them easier to digest. Your readers should be able to get the gist of your story just by scanning through your subheads.
- Write short paragraphs
Single paragraphs are scannable. Always write one at the end of every subhead in your article to make it easy for your readers to scan, read, and digest.
Neil Patel is a skilled writer of single, scannable paragraphs. You’ll frequently find his posts written in such manner.
Below is one example of how he writes his posts:
Article headline: The Proven Method to Ranking on the First Page of Google For Any Long-tail Keyword
Subheading: 5. Market your new article like crazy
“Now that you’ve written your article, it’s time to market the living crap out of it. Putting it on Facebook, Twitter, and LinkedIn is a given, but there is a lot more to it than that.
What really matters is telling the right people about it.
Reach out to influencers to see if they’d be willing to link to your content; create a YouTube audio version of your content with a link back to the article in the description; or even create a podcast with a summary of your article.
Use every possible avenue to get your article in front of as many eyes as possible.
The more times your article is seen, shared, and commented on, the better your odds of higher ranking on Google.”
- Write in bullet points
Like subheads, bullet points break ideas as well. They make your points easy to decipher and your blog posts a lot more scannable. They’re great in targeting those online scanners.
Will these tips make your blog post go viral?
Don’t feel bad, but they might not. There are many factors that can make a content go viral.
The ones listed in this article are just parts of those factors. However, applying them to your post can surely put you ahead of other people who are planning on writing for millennials.