Starting a startup is certainly an exciting entrepreneurial endeavor. You are ready to bring your vision to life via an innovative solution you can monetize. However, the startup journey does have a few associated costs. A savvy startup founder knows the importance of cutting costs where possible, regardless of the startup budget.
Did you know that the second most common reason behind startup failure is running out of money? According to CB Insights, 29% of startups crumble due to lack of funds, just behind number one on the charts — no market.
The good news is that there are plenty of ways to save money for funding your startup. One of the easiest is to employ a few DIY website tricks.
Hiring an SEO, UX designer, and web developer are crazy expensive! Not to mention the money you need to spend on social or search engine ads.
Let’s cut the small talk and get right into it. Here are the top three DIY website tips for small businesses that you can easily implement to save some serious cash for your startup.
Capitalize On Keyword SEO
Optimizing your website for Google and other search engines can save you a lot of money, both in the short-term and long-term. SEOs are inherently expensive to keep on the payroll.
Not only will you be paying them to optimize your website, but you will also need to keep them around for a bit to monitor and tweak your site as needed. This can cost you in excess of $2,000 per month.
Instead, do a bit of DIY keyword optimization to improve your website. This is actually easier than you may think.
First, do some keyword research using Google Keyword Planner. You want to capitalize on keywords with around 1,000 to 10,000 views per month with a low to medium difficulty of ranking.
Compile a list of 15 to 20 keywords and then inject them into your homepage copy as best as possible. The goal is to capitalize on as many different keywords as possible in a natural way. Aim to add a few from your list, including your top keywords two to three times throughout the homepage content.
Have Plenty Of Call-To-Action (CTA) Buttons
What do you want your target audience to do once they land on your website? This is a very important question. You may want to increase lead generation, grow site membership or sell products and/or services.
How can you compel action (conversions) on your website? Call-to-action (CTA) buttons.
CTA buttons move potential customers through your sales funnel faster, making your conversion rate skyrocket for your startup.
A few CTA DIY tactics include:
- Make your CTA button standout (think big and colorful)
- Have a compelling call to action, like “Yes, I Want to Earn More Money”
- Ensure that the page a user lands on after clicking the CTA makes sense
- Don’t ask your audience; tell and lead them
- Use plenty of CTAs through your homepage
See Also: 7 Ways to Get Leads For Your Business
Go Local With Google My Business
If you are serving a specific community, city or state, you can get big-time results that will save your startup money. Google My Business can have a big-time impact on reducing your marketing spend by reducing or, in some cases, eliminating your Google ads.
How is this possible?
By having your startup appear locally in Google SERPs, you can increase your traffic and conversion rate. Your walk-in traffic will increase as well if you have a storefront. In fact, “50 percent of mobile users are most likely to visit after conducting a local search,” Search Engine Watch noted.
If you want to save money for your startup, sign up for a Google My Business account and list your business name, address, phone, website, and more. This does require you to make a few website changes, like adding your address and phone in your site’s footer and even creating a city-specific webpage.
When you do this, be sure to keep your website changes after a WordPress update or website theme update. You can do this by creating a child theme. Knowing how to use child themes is actually pretty easy, so make this a priority.
Start Saving Money For Your Startup Today
The above website tips for small businesses can save you a lot of money for your startup. From avoiding costly outsourced services to reducing spend and dependency on Google ads, these top three website hacks are a must-do. They are also very easy to do on your own.
See Also: How To Grow Your Startup