Why is it that some people “try everything”, and still don’t succeed? They start business after business, try job after job, use marketing method after marketing method, and burn themselves out in a frantic search for success that continually eludes them. If you’ve found yourself in this position,
here are four common reasons why people’s endeavors sometimes fail, and how you can overcome those obstacles:
Reason # 1: They don’t give their projects enough time to succeed.
If you aren’t giving each project at least ninety days of concentrated effort, there’s a distinct possibility that you’re giving up too soon. Whether you’re trying to build a business, get a raise, lose weight, find love, or launch a product, it takes time to build momentum, create the systems and habits you require, and attract the right people to you or your product. Success seldom happens overnight, and if something is truly worth creating, you need to stick with it long enough to build results, even if those results come gradually.
Reason # 2: They try to do too many things at once.
It’s hard to give a project the concentrated effort it needs when you’re spreading that effort across three different ventures at once. If you have three separate businesses you want to build, it’s better to start with one of them, get it fully up and running, and then add a second one if you have time for it. Either that, or find a way to combine them into a one-stop shop for your clients. If you have multiple self-improvement programs that you want to use, choose one and use it until it’s a natural part of your life, then start the next. Don’t overload yourself with so many learning curves that you never truly master any of them.
Reason # 3: They don’t keep track of what does and doesn’t work.
If you’re using multiple marketing methods, do you know which one is bringing you the most clients? If you’re attracting leads, but they aren’t signing up for your program, at what point in the process are they losing interest? If you aren’t losing weight, is it your diet, your exercise program, or something else in your lifestyle that’s holding you back? If you aren’t attracting the right people on a dating site, is it because you’re using an unflattering picture; is there something in your written profile that you need to improve; or do you need to start messaging more or different people? If a plan isn’t working, that doesn’t necessarily mean that you have to scrap the whole thing. Instead, examine it to see which parts are working, and which parts aren’t. Don’t give up on your goal, but do be prepared to change or replace strategies that aren’t getting results.
Reason # 4: They’re trying to do it alone.
The easiest promises to break are the ones that you make to yourself and don’t mention to anyone else. When you have people who know about your goals and commitments, and with whom you check in on a regular basis, you’ll be more motivated to stay in action and complete the steps you intended to take. In addition, when you surround yourself with, and learn from, people who have already succeeded in the areas in which you’re trying to grow, you save yourself the time and effort of reinventing the wheel. Learning the secrets of highly successful people may require an investment of time and/or money, but it will save you years of wasted effort, and will probably prevent a great deal of expense and lost income in the long run.
Also, if you’ve found that unskilled busywork is slowing you down, delegating it will enable you to spend more time on the projects that actually bring you income. If you’ve been trying to complete tasks that could get big results if done right, but you don’t have the skills to do them correctly, outsourcing them can save you a lengthy learning curve and quickly increase your success. So, if you’ve been struggling to create success, examine your life to see if there are areas where you need a mentor, or tasks for which you need to get help. What kind of success have you been working to create? What is the biggest thing that’s been holding you back?
I look forward to your comments.
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Author: Stephanie O'Brien
Stephanie is a marketing expert, business coach and copywriter. She helps coaches to attract more clients and build a lifestyle-friendly business. To learn more, visit www.coachclientconnection.com.