How Guest Blogging Can Help Grow Your Website

By Rumzz Bajwa

January 10, 2024   •   Fact checked by Dumb Little Man

how guest blogging works

Guest blogging is a very trendy online marketing strategy that many bloggers and small businesses are applying nowadays. In fact, even large companies often practice this technique to promote new products. If done correctly, it can be an extremely successful strategy to significantly deliver your website or blog page more traffic.

If you’re new to guest blogging, you would want to know what it is, as it can offer more benefits than just an increase in web traffic. Guest blogging is all about writing articles for another website. Because the website you are posting your article on is not yours, you are posting as a guest, hence the name of this marketing strategy.

Guest Blogs Generate More Traffic for Your Website

how do guest blogging works

But you might ask, why would another website allow you to post your articles on their blog page? First, search engines support active websites. By consistently posting articles, whether they are yours or someone else’s, you are letting search engines know that your site is functioning and up to date.

The reason why other websites would allow you to post on their blog is that you are not a competitor. However, when choosing a site to post on, you should still pick those in your niche.

For example, if your business sells massage chairs, you can post on a website that blogs about fitness. So, the fitness website is not your direct competitor since they don’t sell massage chairs. But because massage can help muscles feel relaxed and stay strong, the fitness website is related to your niche without being a competitor.

Guest Blogging Builds Your Backlinks

Another major benefit of guest blogging is that it increases your overall number of backlinks. Backlinks are links from one website that leads back to your website. Guest posting allows you to create a way for readers to visit your website while they’re visiting another.

For search engines, the more backlinks your site has, the more they will believe that your site is credible and reputable. After all, if other sites are linked to yours, it must mean that it has trustworthy information. So, in a way, backlinks increase your site’s authority.

Guest Blogging Allows You to Become an Expert in Your Niche

Guest blogging is an effective way to build your authority and become an expert in your niche, especially if you publish in-depth, well-researched blogs. There’s a greater chance that you get more clicks and interact with more people, turning them into leads. Consistent uploads coupled with search engine optimization strategies, you’ll eventually become an authority site in the eyes of your target market.

How to Get Approved by Great Websites

Getting approved by high-ranking websites isn’t easy because these sites receive dozens of requests per day. The key is to keep your pitch straightforward and present a unique idea that they can’t pass up. Read the guidelines before you send your email, if applicable.

The way you structure your email is equally important as how you pitch your idea. Don’t sound like a robot – personalize the email. If you can, find the name of the person(s) you’re emailing your pitches to and address them by their name.

Here are some high-ranking websites that access guest posts:

  • Thrive Global
  • Business2Community
  • The Huffington Post
  • HubSpot
  • Sitepoint

Guest Blogging Is A Two-Way Street

how guest blogging work

It can be challenging to upload daily blog posts while guest blogging for other websites. It’s important to remember that guest blogging is a two-way street – other websites can guest post for you too! Place an invitation on your website that you also accept guest posts from industry-related websites.

Accepting guest posts keeps your content and blogs fresh, and your audience will love a new perspective on your blogs. However, make sure that the guest posts you agree to publish meet your quality requirements.

What’s Next?

Guest blogging on high-ranking websites is a great way to take advantage of the readership of the popular websites in your niche. Be sure to send engaging and relevant pitches showcasing your worth as a blogger. In no time, you’ll be able to enjoy the benefits of guest blogging and rank higher on search engines.

Rumzz Bajwa

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