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The Hidden Business Lessons Of March Madness

The NCAA basketball tournament is right around the corner, one of the most over-commercialized, bloated, melodramatic monstrosities on the sports calendar. Right? I mean, nothing shows the exploitation of the college “student-athlete” more than CBS’ billion-dollar baby. Right?

Wrong. For all the headaches and hype associated with the Field of 64, there are some important lessons the rest of the month can teach us. Between upsets and cutting down the net, keep these thoughts in your mind and think about how they relate to your life, career and even your relationships.


Written on 3/15/2010 by Mike Koehler. Mike Koehler is a public relations strategist and new media director at Schnake Turnbo Frank | PR. He works out of his offices in Oklahoma City and Tulsa, teaching businesses how to use the web. He spends his spare time with his wife and three kids. Read his blog at Photo Credit:
Monica’s Dad
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