HR Tips to Hire and Retain Generation Z In The Workforce

By Miss Waterman

September 19, 2017   •   Fact checked by Dumb Little Man

generation z in the workforce

Did you know that there are 30% Generation Z in the workforce?

Millennials are hard-working optimists that strive for job security. Baby Boomers have dedicated employees with impressive portfolios. The next generation that will take over the workforce is misunderstood.

As a hiring manager, asking the right job interview questions can help you find the right candidates.

What Matters to Generation Z

Generation Z are people born between 1990 to the mid-2000s.

As employees, they want recognition and reassurance that their hard work has a positive impact. They want a reasonable income with health coverage benefits. They aim for a flexible workplace environment and new opportunities.

Showcase Your Workplace Culture

The interesting fact about this age group is that they can easily find faults in a potential employer. Generation Z strives to work for a company with high integrity and values its employees.

Here are a few strategies to consider:

  • Promote positive facts about your company online.
  • On all social media, showcase community involvement and real-life stories about employees.
  • Think of your culture as a brand and connect with this group using blogs to help them succeed.
  • Provide them with the information that is important to them.

Creative Technology Strategies

hr tips

According to a FORBES article, “Their media consumption habits are also significantly different: they watch between two and four hours of YouTube and less than an hour of traditional television per day. They’re also twice more likely to use YouTube than Millennials, and a lot less likely to use Facebook.”

This means that most people know more about your company than you think. Generation Z spends a lot of time on their smartphone, computer and handheld devices than Millennials.

We recommend that you ensure your website is mobile friendly. Instead of sending email updates on new job openings, send personalized messages to each subscriber.

If you are ready to take your online presence to a new level, you should utilize the following platforms:

  • Snapchat
  • YouTube
  • Twitter
  • Instagram

Competitive Workplace Benefits


Healthcare is a high priority to Generation Z employees. Companies offering competitive benefits will win over top talent. These employees appreciate the idea of paid vacation and a flexible work environment.

Here are a few ideas to consider:

• Work from home options a few times a month
• A work shift gives away or a trade system to change shifts
• Offer a minimum of 1 personal day a year

See Also: How to increase productivity while doing ‘Work from Home’?

Review Your Work Environment

Generation Z employees want workplaces that allow them to be themselves. Most enjoy listening to music to be more productive while others enjoy a relaxing environment.

See Also: This Type Of Music Can Increase Your Productivity

These young adults embrace a company that offers a chance for them to thrive. A hierarchy system that doesn’t allow them to grow professionally can affect their loyalty.

The older generation of employees needs to understand and have a sense of respect for this group. Management needs to be open to the idea of using multiple forms of communication. This includes instant messaging, text messaging, social media, apps and the internet.

Although one-on-one communication is preferable at work, this generation was raised on technology. Remember to keep this in mind.

Customize Career Advice

Generation Z employees are highly entrepreneurial. They are extremely focused on their career. They want to believe that the company has their best interest in mind.

If the management is interested in recognizing their strengths and weaknesses and they offer better job opportunities, it will help to retain top talent. Ask your HR team to personalize learning paths, training materials and internal communications for this age group.

Hiring employees is one part of the process, but understanding how Generation Z employees think can improve your relationship with them. By using creative technology, offering competitive benefits and creating workplace opportunities, you’ll be able to keep them longer in your team.

Miss Waterman

Makeda Waterman is an online media journalist with a passion for helping people succeed. Her articles are featured on CNBC Make It., Yahoo Finance News, Fast Company, Glassdoor, and Elite Daily. She also runs an online marketing writing business.

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