Dreaming of starting an SEO company?
When you decide to start a business of your own, you are more likely to hear different advice for your startup. Most of the advice you’ll hear will come from those who don’t even know how to run a small business.
When you visit the internet, you’ll see an overwhelming load of articles and list of topics that won’t sound too familiar to you. Don’t fall into the trap of overthinking every single detail and confusing yourself.
To help you start strong in starting an SEO company, here are some of the best tips you need to learn:
1Strive hard to rank in Google’s search results
No matter how tight the competition is, you have to fight like a mad man and be crazy in getting your website on Google’s 1st page in the search results. You have to hit the related keywords for SEO service in your local area.
You may think it’s impossible to rank on a page when the competition is too tight. Don’t let that stop you.
You need to focus on using the keywords that can get you to the first page of Google’s search results. Take note that you should be aiming for the top spot with a reason. Giving valuable content to your readers is one good way to boost your rankings.
2Remember that the best clients are from referrals
Referrals are one of the most valuable customers you’ll ever have. Although they don’t even know who you are and what on earth you are doing, your chances of closing the deal with them are still incredibly high.
However, when you treat them poorly, they will not only stop paying you and getting your services, you will also notice a significant decrease in your referrals.
With this in mind, you have to maintain a clean image and reputation. You have to continue taking care of your clients even when you think it doesn’t make sense. If you do this, you will eventually get more clients from word-of-the-mouth referrals.
3You cannot rely on referred clients alone
Most of those who started a few years ago had surely fallen into the mistake of relying on word-of-the-mouth referrals as their primary profit source. Today, there is a more reliable way on how to earn new customers: blogging.
If you want to increase your chance of getting noticed, start blogging about SEO, content marketing, social media marketing and digital marketing. The more you use technical words in your blog posts, the more frequently you’ll be able to use your own data to prove what you wrote. This will get you more leads.
According to Neil Patel, a well-known expert in SEO management, those posts with graphs and stats drive leads as much 3 times than those without stats and data.
4Never stop helping
When you’re in the SEO industry, reach out to everyone who needs your help. You may not see its benefits yet, but, eventually, this will help you in growing your network and in making it to the SEO industry.
People will start praising you and say good things about you. This isn’t just beneficial for you, but your business, too.
By using all the tips mentioned above, starting your SEO company will not be as bad as those who started it without an outlined guide and tips. Keep in mind that you have to make sure that your company fulfills whatever promise you made to your clients.
You have to ensure that you deliver results. Aside from that, maintain a personal yet professional relationship with your customers as they love to feel valued.