Is No One Paying Attention to Your Brand?
Regardless of the nature of business one engages in, there’s no downplaying the importance of branding. The success of any entrepreneurial endeavor depends on the way it’s packaged and presented to the general public. There’s so much at stake with reputation that it’s of great advantage to put good effort into maintaining a positive public image.
When you are working and no one is looking, it’s an indication that something is off. You may write this off as a down-time period in business, but without rapid action, not only will you lose the few customers patronizing you to your competition, you’ll also lose any competitive edge you previously had over your competitors.
Five Reasons Why Your Brand Isn’t Getting Attention from Anyone
In any venture, there’s usually more than one causative factor that results to a problem. There are several possible reasons why you are recording low attention from your audience. Before you decide on a course of action to take, it’s imperative that you examine every observable flaw in order to effectively troubleshoot the problem.
Too much information
This should be the first point of call as most Entrepreneurs, in a bid to outclass the competition, churn out loads of information without considering how relevant it is to the receiving audience.
Before engaging on a marketing mission, you must keep in mind that the average audience has a limited attention span. In order to deliver your message across effectively, you need to get to the point while you still have their ears. As your business grows to a higher level, lesser effort will be required on your part as your brand begins to capture the audience on its own. But before then, you should stick the basics.
Many Entrepreneurs are guilty of being inconsistent. One day, they are singing a particular song, and the next, they are on to another due to impatience. Sometimes, the audience needs time to assimilate your message before making a favorable decision.
When you change your message and tone too often, you leave your audience confused, making them lose confidence in your brand.
Customers need to understand that, not only can they trust you with their time and money, they can also depend on you to deliver exactly what you promised. If your business messages are fluctuating, there’ll be little or no room for trust, making you lose the attention of even the most dedicated patrons.
See Also: 5 Smart Ways to Boost Brand Awareness
Lack of proper outreach
Having the best product(s) along with a killer marketing plan will have absolutely no effect if you fail to properly reach out to your audience. It should come as no surprise that people will pay no attention to your brand if they have no interest in what you are selling. To fix this, endeavor to reach out to your target clients and watch as you reel them in one after another.
The most popular media might look great but they may not necessarily be most suitable to reach your target audience. Before choosing to advertise on TV, ask yourself, do members of my target audience watch TV often? Perhaps they read newspapers more.
It goes without saying that reputation is a key player in business. When your brand is known for quality services, more people will want to associate themselves with your business. Not only will a great reputation garner more attention for your services, it helps to improve your company’s profile.
With bad reputation, no one will be interested in what you are selling even if it beats the price of your competition. And that’s because people consider the bearer of a message just as much as the message itself. In such a situation, it’s important that you put a hold on your promotional campaigns and implement crises management strategies to cleanse your brand of the negativity surrounding it.
Lack of uniqueness
It’s not your fault that so many people are doing what you do. But, rather than follow the crowd, you need to add a little touch of uniqueness to yours, and carve a niche for yourself.
If you are going to be doing exactly the same thing that other brands are doing, you’ll probably have no audience. Ask yourself “What are those things that others aren’t doing?” Put on your creative cap and implement some exciting ideas that are hard to ignore.
In business, attention translates to sales or patronage in the long run. When people are interested, it’ll take very little or no effort to convince them to patronize you. It’s better to do little and get well deserved recognition, than do it all and have no one giving you a second look. Don’t just wait for people to give you their attention; sometimes, you need to command it.