One of the greatest challenges of having a brand is getting customers to even know that your company exists. Increasing your customer’s awareness of the existence of your company is referred to as building brand awareness.
Consistency is one of the key brand awareness strategies. Your business must have a consistent jingle, a consistent color scheme, logos, a mascot or representative and anything else that your customer’s mind can hold onto and remember.
Imagine a store that has a simple name, such as “Cafe.” The cafe consists of plain tables and chairs. The menu options include items like “mocha” and “espresso.”
There is nothing about a business like this that would attract customers over any other and the hypothetical business would likely fail without a major face lift.
Create A Great Website
A website is one of the most effective tools boost brand awareness, especially if you maintain a blog. A blog is a method in which you can communicate with your customers and give them a sense of who you are as a company. You allow your personality to show. Also, you can show many other things.
For example, if you show your customers that you are always willing to help and that you are passionate about your business. Having the same blogger regularly blog on your website can also provide your customers with someone to know who will remind them of your business.
Hire Promotional Models
Hiring promotional models has been used for years to increase the brand recognition and appeal of a product. Beautiful models cause a product to seem more appealing and will also cause the product to seem more youthful and fun.
Also, for most audiences, young and beautiful models are associated with success. Young, male customers will especially be more attracted to products associated with promotional models because they will subconsciously feel that they will be more likely to date such models themselves if they also use the same products. At the very least, promotional models will make your brand awareness campaign ideas a success by getting people to show up.
Great promotional models are not only attractive women but are also ambassadors who are highly outgoing and know how to create excitement in a product. Great promotional models educate themselves on the product so they can talk about it at length while also interacting with some of your best customers.
Fulfill A Specific Need
One of the best methods for how to increase brand awareness for a product is to serve a need that is not being served by any other business. For example, if there are no other businesses that are offering your products at a reasonable price, the logical next step would be to find a way to slash costs so you can offer a quality product at the lowest price possible to meet that particular need.
Provide exceptional customer service so that your customers will always think of your business as one that cares about them and will boost brand awareness.
Tell A Great Story
Tell a heart-felt or funny story that will appeal to your customers. Help them understand who you are and why you decided to start the business that you did.
Sometimes, a sappy and heartfelt story does not match your particular business and it would make more sense to entertain or amuse your customers but you need to tell them something about your business that will cause you to be remembered and boost brand awareness.
See Also: 4 Branding Secrets from Eminem
The great thing about building brand awareness is that your marketing efforts early on will continue to pay off long after your marketing campaign is over. Once your customers are familiar with your product, they will continue to gravitate toward it long after you have ended the campaign.