Are you an Instagram user or an Instagram star?
Frankly, becoming an Instagram star from a regular user can be an arduous journey and, unfortunately, 90% of users don’t make it.
Instagram is the holy grail of online social media marketing right now. In fact, this 2017, almost all brands across the globe already have their Instagram profiles and channels.
If you are sitting there and scratching your head, it is obvious you must have fallen off the radar at some point about five years ago.
Let us get you updated:
- Instagram has over 500 million active users per month.
- Instagram users share about 95 million photos and videos every day.
- They like 4.2 billion posts per day.
- By end 2017, almost 70.7% of all US brands will be on Instagram.
- 96% of US fashion labels are on Instagram.
- 60% of all brands use a consistent (signature) filter.
- 75% of Instagrammers visit the related website after checking out a post from their feed.
- One hashtag contributes to 12.6% more engagement at an average.
- 33% of Instagram users purchase products after seeing featured ads on their feed.
- 50% of Instagram users become social networkers for the brands they follow. This has increased average engagement per post to 416% since 2015.
These are just a few stats showing that Instagram is the present and the future of digital marketing. If you want your brand to be successful and famous, you need to take advantage of this free platform.
To get started, here’s a list of the top 5 Instagram tools every aspiring brand should have.
This tool is ubiquitous to every business account holder’s repertoire. Instagram Insights can provide you with the basic statistics you can use in assessing your market.
You’ll be able to see the performance of your posts as well as the changes you have made to your Instagram account. You can check your weekly updates, including post reach, website clicks, and profile views, too. This one also shows the range of your 24-hour Instagram stories.
Simply Measured is a free report-generating tool for Instagram users. This is ideal for those who have an Instagram business account.
This is one of the few Instagram tools that can handle up to 25,000 followers free. You can check what has worked and what has fallen through in the last few weeks of your Instagramming.
Just log in to authorize the Simply Measured tool to pull information from your account. Follow Simply Measured on Twitter for a free analytics report that will tell you all you need to know about charts, scorecards, and appendix.
This social marketing tool can get you real likes on your Instagram account. This is very necessary if you are a newbie who wants to launch a successful brand.
Like4Like can teach you how to treat your account as a brand in itself. You can get free likes and influential followers who can bring you more business from all corners of the world.
The Pro version of this tool is ideal for entrepreneurs who want to benefit from the company of social influencers and Instagram celebrities.
This unique Instagram tool allows you to track data from public Instagram accounts. Keyhole analyzes follower growth and engagement of Instagram accounts to get complete data on your marketing campaigns.
It will give you small pieces of advice, including best times to post and best filters for business accounts on a daily basis. It collects real-time data to track hashtag trends. The tool also collects traditional metrics that can give you an idea of the evolution of related search terms on this social platform. It can include impressions, sentiment, activity volume, reach and associated phrases of the trending search terms.
Having Keyhole in tow is like having a personal advisor who has complete knowledge of all Instagram strategies.
This is a platform that can help you manage your Instagram account in real-time. You can research the market strategies and weigh your target audience using the Brandwatch tool. This is quite the marketing analytics tool of the future.
Brandwatch can alert you when a follower or potential customer posts about your brand. It can monitor your reputation by listening in on social conversations. This tool offers the most efficient methods of spam filtration and reiterative mentions. It can track demographic data, gender-based data, occupation and the interest of your followers. This powerful tool will help you conquer a broad potential market present on Instagram.
Only opening a profile and keeping it active on social media platforms, like Instagram, is not enough to ensure marketing success. You need working marketing strategies and plans to move forward. If you do not see much profit from your social media marketing efforts, it is time you adopt one or more of these Instagram tools. They address very specific issues of social media, especially Instagram marketing, that brands often face today.
Many of the tools mentioned here are free. The paid and pro versions have more options and accessibility. However, if you do not have a budget for new investments, you should start with the Instagram Insight tool. This gives you a brilliant, real-time and complete view of your account and post activities.
It is possible for your brand to garner millions of followers on Instagram. Sometimes, you might just need a little push.
See Also: 5 Smart Ways to Boost Brand Awareness