• Business

    Business Ideas

    ALL
    • In-Demand Businesses
    • Businesses That Never Fail
    • Best Passive Income Ideas for Increasing Cash Flow
    • Essential Tips To Start An Online Business
    • Best Websites To Buy Or Sell An Online Business For Free
    • Everything You Need to Know About Online Selling 
    • Current Business Trends: 9 Things to Keep in Mind
    • How to Open a Coffee Shop Business: A Comprehensive Guide
    • Effective Ways to Start your Business from Scratch 
    • The Main Types And Advantages Of Online Business
    Menu
    • In-Demand Businesses
    • Businesses That Never Fail
    • Best Passive Income Ideas for Increasing Cash Flow
    • Essential Tips To Start An Online Business
    • Best Websites To Buy Or Sell An Online Business For Free
    • Everything You Need to Know About Online Selling 
    • Current Business Trends: 9 Things to Keep in Mind
    • How to Open a Coffee Shop Business: A Comprehensive Guide
    • Effective Ways to Start your Business from Scratch 
    • The Main Types And Advantages Of Online Business

    Tips For A Successful Business

    ALL
    • Creative Business Proposal Ideas for Better Sales
    • Easy Digital Marketing Strategies for Small Business
    • Easy Steps to Develop Effective Time Management Skills
    • ClickUp, Trello or Hive?
    • Best SEO Tips for Small Businesses
    • Lessons Every Business Can Learn From Coworking Spaces
    • The Best Digital Marketing Strategies for a Real Estate Business
    • Useful Tips to Make Your E-Commerce Business Successful.
    • Why Do You Need to Track Your Spending
    Menu
    • Creative Business Proposal Ideas for Better Sales
    • Easy Digital Marketing Strategies for Small Business
    • Easy Steps to Develop Effective Time Management Skills
    • ClickUp, Trello or Hive?
    • Best SEO Tips for Small Businesses
    • Lessons Every Business Can Learn From Coworking Spaces
    • The Best Digital Marketing Strategies for a Real Estate Business
    • Useful Tips to Make Your E-Commerce Business Successful.
    • Why Do You Need to Track Your Spending
  • Money

    Invest Money

    ALL
    • Best Safe Investments
    • Investing In Real Estate
    • How To Invest: Are Your Investment Right Your Age
    • Best Alternative Investments
    • Best Investments To Beat Inflation
    • How To Invest In Collectibles
    Menu
    • Best Safe Investments
    • Investing In Real Estate
    • How To Invest: Are Your Investment Right Your Age
    • Best Alternative Investments
    • Best Investments To Beat Inflation
    • How To Invest In Collectibles

    Banking

    ALL
    • Best Savings Account
    • Best High Yield Savings Account
    • Best CD Rates
    • Best Money Market Accounts
    • Best Online Checking Account
    • Best Banking Apps
    Menu
    • Best Savings Account
    • Best High Yield Savings Account
    • Best CD Rates
    • Best Money Market Accounts
    • Best Online Checking Account
    • Best Banking Apps

    Loan

    ALL
    • Best Personal Loan
    • Best Low-Interest Personal Loans
    • Best Personal Loans for Bad Credit
    • Best Personal Loans for Excellent Credit
    • Best Debt Consolidation Loans
    • Best Student Loans
    Menu
    • Best Personal Loan
    • Best Low-Interest Personal Loans
    • Best Personal Loans for Bad Credit
    • Best Personal Loans for Excellent Credit
    • Best Debt Consolidation Loans
    • Best Student Loans

    Insurance

    ALL
    • Sproutt Life Insurance Reviews
    • eHealth Insurance Reviews
    • Cheap Car Insurance Reviews
    • Embrace Pet Insurance Reviews
    • Best Rideshare Insurance Reviews
    Menu
    • Sproutt Life Insurance Reviews
    • eHealth Insurance Reviews
    • Cheap Car Insurance Reviews
    • Embrace Pet Insurance Reviews
    • Best Rideshare Insurance Reviews
  • Forex

    Featured

    ALL
    • Best Forex Trading Courses
    • Best Forex Academy
    • Best Forex Trading Coaches
    • Best Forex Mentors
    Menu
    • Best Forex Trading Courses
    • Best Forex Academy
    • Best Forex Trading Coaches
    • Best Forex Mentors

    Learn To Trade Forex With Dumb Little Man

    ALL
    • Best Forex Brokers Review
    • Best Forex Trading Software
    • How To Trade Forex
    • How to Read Forex Charts
    • Best Forex Indicators
    • Best Forex Screeners
    • Best Time To Trade Forex
    • Best Forex Trading Tools
    • AvaTrade Review
    • CedarFX Review
    • Forex.com Review
    • Interactive Brokers Review
    Menu
    • Best Forex Brokers Review
    • Best Forex Trading Software
    • How To Trade Forex
    • How to Read Forex Charts
    • Best Forex Indicators
    • Best Forex Screeners
    • Best Time To Trade Forex
    • Best Forex Trading Tools
    • AvaTrade Review
    • CedarFX Review
    • Forex.com Review
    • Interactive Brokers Review
  • Stocks & Crypto

    Stocks

    ALL
    • Best Stock Brokers
    • Best Online Brokers for Stocks Under $100
    • Best Online Brokers for ETF Investing
    • Best Brokers for Mutual Funds
    • Best Online Brokers for Bonds
    • Best Blue Chip Stocks
    • Best Swing Trade Stocks
    • Stages of a Stock Market Bubble
    • Best Stock Investing and Trading Podcasts
    • Best Defensive Stocks to Invest
    Menu
    • Best Stock Brokers
    • Best Online Brokers for Stocks Under $100
    • Best Online Brokers for ETF Investing
    • Best Brokers for Mutual Funds
    • Best Online Brokers for Bonds
    • Best Blue Chip Stocks
    • Best Swing Trade Stocks
    • Stages of a Stock Market Bubble
    • Best Stock Investing and Trading Podcasts
    • Best Defensive Stocks to Invest

    Cryptocurrency

    ALL
    • Best Cryptocurrency Trading Courses
    • Best Cryptocurrency Brokers
    • Best Cryptocurrency Exchanges
    • Best Cryptocurrency Apps
    • Learn about Cryptocurrency
    • How To Earn Cryptocurrency
    • How to Trade Cryptocurrency
    • Best Cryptocurrencies
    • Best Crypto Trading Bots
    • Best Crypto Portfolio Trackers
    Menu
    • Best Cryptocurrency Trading Courses
    • Best Cryptocurrency Brokers
    • Best Cryptocurrency Exchanges
    • Best Cryptocurrency Apps
    • Learn about Cryptocurrency
    • How To Earn Cryptocurrency
    • How to Trade Cryptocurrency
    • Best Cryptocurrencies
    • Best Crypto Trading Bots
    • Best Crypto Portfolio Trackers
  • Health

    Health Conditions

    ALL
    • Macular Degeneration
    • Testosterone
    • Constipation
    • Hormonal Imbalance
    • Stomach Bloating
    • Sleeping Problems
    • Baldness
    • Lower Back Pain
    • Toenail Fungus
    • Mouth Sores
    • Eye Dark Circles
    • Stomach Bloating
    • Headaches
    • Face Acne
    Menu
    • Macular Degeneration
    • Testosterone
    • Constipation
    • Hormonal Imbalance
    • Stomach Bloating
    • Sleeping Problems
    • Baldness
    • Lower Back Pain
    • Toenail Fungus
    • Mouth Sores
    • Eye Dark Circles
    • Stomach Bloating
    • Headaches
    • Face Acne

    Product Reviews

    ALL
    • Diet & Weightloss
    • Exercise and Fitness
    • Beauty and Skin
    • Hair and Nails
    • Strength Training
    • Yoga
    • Dietary Supplements
    • Over-40 Supplements
    • Sexual Health
    • Dental Health
    • Men’s Health
    • Women’s Health
    • Sleep and Dreams
    • Best Weight loss Supplements
    • Best Fat Burner Supplements
    • Best Hair Growth Supplements
    • Best Vision Supplements
    • Best Memory Supplements
    • Best Natural Testosterone Supplements
    Menu
    • Diet & Weightloss
    • Exercise and Fitness
    • Beauty and Skin
    • Hair and Nails
    • Strength Training
    • Yoga
    • Dietary Supplements
    • Over-40 Supplements
    • Sexual Health
    • Dental Health
    • Men’s Health
    • Women’s Health
    • Sleep and Dreams
    • Best Weight loss Supplements
    • Best Fat Burner Supplements
    • Best Hair Growth Supplements
    • Best Vision Supplements
    • Best Memory Supplements
    • Best Natural Testosterone Supplements
  • Relationship

    Blogs and Tips

    ALL
    • Females in Relationship
    • Men in Relationship
    • Dating Tips
    • Finding yourself
    • Marriage Tips
    • Love
    Menu
    • Females in Relationship
    • Men in Relationship
    • Dating Tips
    • Finding yourself
    • Marriage Tips
    • Love

    Dating Guides

    ALL
    • Best Catholic Dating Sites and Apps
    • Best Christian Dating Sites
    • Best Pagan Dating Sites and Apps
    • Best Teen Dating Sites and Apps
    • Best Dating Apps for College Students
    • Asian Dating Guide
    • Japanese Dating Guide
    • Filipina Dating Guide
    • Indian Dating Guide
    • Black Dating Guide
    • Russian Dating Guide
    • Best Free Trucker Dating Sites and Apps
    • Best Dating Sites and Apps for Marriage
    • Best Free Crossdresser Dating Sites and Apps
    • Best German Dating Sites
    Menu
    • Best Catholic Dating Sites and Apps
    • Best Christian Dating Sites
    • Best Pagan Dating Sites and Apps
    • Best Teen Dating Sites and Apps
    • Best Dating Apps for College Students
    • Asian Dating Guide
    • Japanese Dating Guide
    • Filipina Dating Guide
    • Indian Dating Guide
    • Black Dating Guide
    • Russian Dating Guide
    • Best Free Trucker Dating Sites and Apps
    • Best Dating Sites and Apps for Marriage
    • Best Free Crossdresser Dating Sites and Apps
    • Best German Dating Sites

5 Reasons Why You Should Consider Instagram Advertising

By Amica on October 4, 2017 - Fact checked by Dumb Little Man

 5 Reasons Why You Should Consider Instagram Advertising
Business Entrepreneur Freelancing
by Amica October 4, 2017

Whether you are a marketer, small business owner or blogger, Instagram is undoubtedly the most popular social networking platform for ads right now. It can greatly help you magnify your exposure on social media.

If you haven’t jumped on the bandwagon yet, here are seven reasons why you should consider Instagram advertising.

Visual ads are the way to go if you want to appeal to Gen-Z

instagram users

If you’re in the advertising sphere, you’ve probably already heard quite a bit about Gen-Z. The term encompasses anyone born after 1995. They’re considered the first true digital natives.

Gen-Z has grown up alongside social media, ubiquitous smartphone use and a deluge of smart devices. By 2020, Generation Z will make up 24.7% of the American population.

For Gen-Z, social media is more than just a way to pass time during the commute to school or work. It’s a lifestyle. 96% of Gen-Z own a smartphone while 85% learn about new products via social media. A recent study, courtesy of eMarketer, found that engagement with Facebook among teens and tweens had decreased by 3.4%.

Instead, the 12 to 17 demographics has migrated to Instagram and Snapchat in droves, with some bypassing Facebook altogether. With an attention span of 8 seconds, the generation that will eventually make up 40% of American consumers is primarily motivated by visual communication.

So, if you want to bring in a younger audience, choose visual-based social media like Snapchat and Instagram over Facebook or Twitter.

See Also: 5 Instagram Tools That Can Boost Brand Performance

Ad blockers are set to become more sophisticated

Digital advertising is currently facing a purge when it comes to online ads and you can’t say we didn’t have it coming. Endless pop-ups, annoying auto-plays and spammy clickbait titles have led to the rise of the ad blocker.

Here are some quick statistics, courtesy of Page Fair, to get you up to speed:

  • 11% of the global internet uses ad blocker technology
  • 74% of ad block users say they leave a website with adblock walls
  • Interruptive ad formats are the leading motivation for installing adblockers
  • Users aged between 18 – 44 are most likely to install aggressive adblockers
  • Google and Apple are in the processing of rolling out newer and more sophisticated methods of adblocking software. This is set to paralyze traditional digital advertising revenue streams.
  • Savvy marketers will turn to audience-pairing and influencers over interruptive ad experiences.

Social media influencers are set to outpace celebrities when it comes to paid endorsements and product placements. 60% of Gen-Z says that they prefer to see influencers in brand campaigns over celebrities. Because of that, influencer marketing has increased by 90% since 2013.

Using Instagram influencers to promote products is one way to outsmart an ad blocker.

Television commercials are less effective

For decades, television ads were the Goliath of the advertising industry. But, thanks to the ever-present smartphone, television commercials are being elbowed out of the way by mobile traffic.

The next time you’re watching a big sports game with your friends, pay attention to what happens during the commercial break. How many of your friends check their phones?

A research discovered an unusual spike in cost-per-click ads on Instagram for males aged between 13 – 17 during Q2. This was especially unusual, considering that Instagram has a female demographic tilt that tends to monopolize CPC trends.

Guess what happened during Q2? The NBA playoffs!

It turns out that 45% of the NBA’s fanbase was under 35 and NBA fans were most active on Instagram. LeBron James has more Instagram followers than the NFL, The Patriots and the NFL combined.

While mega-corporations are still shelling out millions of dollars to occupy commercial real-estate during big televised events, smaller companies can take advantage of targeting specific user groups based on televised events and the commercial breaks.

There’s data to back this up.

A recent study by Alphonso found that mobile device usage skyrockets during prime-time TV and the spikes perfectly align with commercial breaks. “Every 15 or 20 minutes, right when there’s a commercial break on TV, you see a massive peak in mobile activity,” the founder of Alphonso told CNBC.

Instagram users are more engaged

Snapchat might still be the darling of the social media world. But, when it comes to solid brand engagement, Instagram is still the top dog.

While the exact engagement rate has ebbed and flowed in recent years, it was recorded as 4.21% to Facebook’s 0.07% in 2014, according to Forrester. Although Instagram engagement rates trickled down in 2015, it still beats Facebook when it comes to converting a customer that continues to engage with a brand, even when the promotion is over.

While you might think that this metric appeals to more “visual” products, like the fashion and beauty industry, this trend was witnessed across diverse product segments. This includes brands such as Ford Fiesta, General Electric and Red Bull.

See Also: How to Increase Your Instagram Followers in 2017

Visual messages are immediate

instagram posts

With a dwindling attention span, American consumers are taking less time to read that ad copy that you spent weeks meticulously editing. According to research from the Post-It corporation, the human brain processes an image 60,000 times faster than text. This means that you can connect with your audience much faster.

Here are some more interesting statistics about the benefits of visual advertising:

  • The average person only reads 20% of any given web page
  • 90% of the information sent to the brain is visual
  • Content with visuals gets 90% more views
  • 65% of people are visual learners
  • 40% of people respond better to visuals than text

To create a lasting impression on your audience, consider switching up your text-heavy ads and retargeting your audience with visuals.

To learn more about Instagram advertising, view the infographic below.

Source: How much do Instagram ads cost in 2017?

Like this Article? Subscribe to Our Feed!

Author: Amica

  • Web
  • |
  • More Posts(2)

Share This:

  • 0
    Facebook
  • 0
    Twitter
  • 0
    Linkedin
  • 0
    Email
Previous post
Next post

By Amica on October 4, 2017 - Fact checked by Dumb Little Man

FOREX REVIEWS

Get daily tips and tricks for making your best home.
Follow us :
Instagram Pinterest Facebook Twitter
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
Menu
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
Menu
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
Menu
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
Get daily tips and tricks from Dumblittleman!
Your subscription could not be saved. Please try again.
Success! You are now a Dumb Little Man! :)
Follow us :
Instagram Pinterest Facebook Twitter
Browse
  • Business
  • Money
  • Relationships
  • Health
  • Happiness
  • Languages
  • Lifehacks
About
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact

Legal

The content on Dumblittleman is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. References to products, offers, and rates from third party sites often change. While we do our best to keep these updated, numbers stated on this site may differ from actual numbers. We may have financial relationships with some of the companies mentioned on this website. Among other things, we may receive free products, services, and/or monetary compensation in exchange for featured placement of sponsored products or services. We strive to write accurate and genuine reviews and articles, and all views and opinions expressed are solely those of the authors.
© 2021 Dumb Little Man. All Rights Reserved. Privacy Policy · Terms · Advertiser Disclosure

Health and Wellness


View all

 

 

Health and Wellness

View all
headache pressure points (1)
Health

5 Effective Headache Pressure Points: Complete Guide 2023

by Vanessa Richards January 17, 2023
lower right abdominal pain
Health

8 Common Causes Of Lower Right Abdominal Pain:

by Vanessa Richards January 17, 2023
how to heal your gut
Gut Health

How to Heal Your Gut In 9 Easy

by Vanessa Richards January 17, 2023
Types of Magnesium
Dietary Supplements

11 Types of Magnesium You Need To Know:

by Vanessa Richards January 17, 2023
Gum Abscess
Dental Health

7 Gum Abscess Symptoms To Look Out For:

by Vanessa Richards January 12, 2023
gerd diet plan
Diet & Weightloss

7 Day Gerd Diet Plan For Long-Term Relief:

by Vanessa Richards January 12, 2023
high protein low carb
Diet & Weightloss

15 Foods To Eat On A High Protein

by Vanessa Richards January 11, 2023
right upper quadrant pain
Health

7 Common Causes Of Right Upper Quadrant Pain:

by Vanessa Richards January 11, 2023
Diet & Weightloss

9 Ways On How To Get Rid of

by Vanessa Richards January 10, 2023
Dental Health

How to Get Rid of Gingivitis: 15 Home

by Vanessa Richards January 10, 2023
inner knee pain
Bone and Posture

11 Causes of Inner (Medial) Knee Pain: Complete

by Vanessa Richards January 9, 2023
healthy smoothie recipes
Diet & Weightloss

8 Healthy Smoothie Recipes to Energize your Mornings:

by Vanessa Richards January 6, 2023
Weight Loss Tips for Women (1)
Diet & Weightloss

25 Weight Loss Tips for Women (That Actually

by Vanessa Richards January 6, 2023
what causes joint pain
Bone and Posture

What Causes Joint Pain and How To Get

by Vanessa Richards January 5, 2023
Why is My Period Late
Health

Why Is My Period Late? 9 Most Common

by Vanessa Richards January 5, 2023
Tricks to lower blood pressure instantly
Blood Pressure Level

21 Effective Tricks To Lower Blood Pressure Instantly

by Vanessa Richards January 5, 2023
how to last longer in bed
Health

12 Ways On How to Last Longer In

by Vanessa Richards January 5, 2023
how to lose face fat
Diet & Weightloss

10 Ways On How to Lose Face Fat:

by Vanessa Richards January 5, 2023
Carb Cycling
Diet & Weightloss

Carb Cycling For Beginners: Complete Guide 2023

by Vanessa Richards January 5, 2023
Best Turmeric Supplements
Best of

13 Best Turmeric Supplements of 2023 According To

by Vanessa Richards January 5, 2023
Facebook Twitter Instagram Linkedin

Investing

Stocks

Best Stock Brokers Review

Best Online Brokers for Stocks Under $100

Best Online Brokers for ETF Investing

Best Brokers for Mutual Funds

Best Online Brokers for Bonds

Stocks Blogs: Complete Guides

Forex

Best Forex Trading Course

Best Forex Brokers Review

Best Forex Trading Software

Best Forex Indicators

Best Forex Screeners

Forex Blogs: Complete Guides

Crypto

Best Cryptocurrency Brokers 

Best Cryptocurrency Exchange

Best Cryptocurrency Apps

Best Cryptocurrency Trading Course

Best Cryptocurrencies

Crypto Blogs: Complete Guides

Futures

Best Futures Brokers

How to Trade Futures

Best Futures Trading Software

Best Futures Trading Strategies

Best Futures Brokers

Options

Best Options Trading Course

Best Options Trading Strategy

Best Options Online Brokers

Best Options to Buy

Best Binary Options Brokers

Health

Best Supplements

Best Weight Loss Supplements

Best Fat-Burning Supplements

Best Hair Supplements

Best Vision Supplements

Best Memory Supplements

Best Natural Testosterone Boosters

Best Joint-Pain Relief Supplements

Supplement Reviews

Divine Locks Reviews

Keravita Pro Reviews

LeanBiome Reviews

Juvenon Bloodflow-7 Reviews

RockHard Formula Reviews

ProstaStream Reviews

NitriLean Reviews

Hyperbolic Stretching Review

Dentitox Pro Reviews

Revision Reviews

Relationships

Religious Dating Guides

Best Catholic Dating Sites and Apps 

Best Christian Dating Sites

Best Pagan Dating Sites and Apps

Ethnic Dating Guides

Asian Dating

Japanese Dating

Filipina Dating

Indian Dating

Black Dating

Russian Dating

Other Dating Guide

Best Free Trucker Dating Sites and Apps 

Best Dating Sites and Apps for Marriage

Best Free Crossdresser Dating Sites and Apps

Best Teen Dating Sites and Apps

Best German Dating Sites

Best Tall People Dating Sites and Apps

Money

Banking

Best Savings Account

Best High Yield Savings Account

Best CD Rates 

Best Money Market Accounts

Best Online Checking Accounts

Best Banking Apps

Loans

Best Personal Loan

Best Low-Interest Personal Loans

Best Personal Loans for Bad Credit

Best Personal Loans for Excellent Credit

Best Debt Consolidation Loans

Best Student Loans

Credit Cards

Best Buy Credit Card

First Credit Card Guide

How to Get Out of Credit Card Debt Fast

Best Chase Credit Cards

Indigo Platinum Mastercard Review

Insurance 

Sproutt Life Insurance Reviews

eHealth Insurance Reviews

Cheap Car Insurance Reviews

Embrace Pet Insurance Reviews

Best Rideshare Insurance Reviews

Follow us 
Facebook Twitter Instagram Linkedin
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact
Menu
  • About Us
  • Advertise
  • Become a Contributor
  • Privacy Policy
  • Contact

The content on Dumblittleman is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. References to products, offers, and rates from third party sites often change. While we do our best to keep these updated, numbers stated on this site may differ from actual numbers. We may have financial relationships with some of the companies mentioned on this website. Among other things, we may receive free products, services, and/or monetary compensation in exchange for featured placement of sponsored products or services. We strive to write accurate and genuine reviews and articles, and all views and opinions expressed are solely those of the authors.

© 2023 Dumb Little Man. All Rights Reserved. Privacy Policy · Terms · Advertiser Disclosure

You’re our first priority. Every time.

ECG Pte Ltd (www.dumblittleman.com) is an independent publisher and comparison service, not an investment or financial advisor. Its articles, interactive tools, and other content are provided to you for free, as self-help tools and for informational purposes only. They are not intended to provide investment or financial advice. Dumblittleman does not and cannot guarantee the accuracy or applicability of any information in regard to your individual circumstances. Examples are hypothetical, and we encourage you to seek personalized advice from qualified professionals regarding specific investment or financial issues. Our estimates are based on past market performance, and past performance is not a guarantee of future performance.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/