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Ruth is a life coach who specialises in finance, relationships and career development. Outside work, she loves writing novels and guides for personal development.
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Before the advent of the Internet, most children spent their time playing outside and watching television. While watching their favorite cartoons, they would be bombarded by various commercials. These ads would use certain elements to boost general appeal to kids, such as amusing characters, a wide variety of colors, catchy songs, and amazing toys.
Of course, these advertisements were designed to capture the attention of children so that they’d beg their parents to buy them whatever it is that caught their eyes. This fact is something that some marketers are trying to exploit.
If you have a business that targets teenagers and children as your audience, you need to implement some ethical guidelines to make sure that you keep the integrity of your business.
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It’s not a bad idea to focus your advertisements on children, but never trick them into buying something that they don’t really need. Kids are very easy to trick and they don’t really care about anything as long as they can do what they want.
There are tons of devious applications on mobile phones that would force children to pay or buy something just to continue playing a certain game. Since most children are left unsupervised when using mobile phones, some developers trick children into paying for something with their parents’ money.
If you want to market your products, do it properly. You can show a simple ad about the product that you are offering without any tricks. Your business will lose its credibility if the parents found out about this.
Did you know that your kids might see something that they should not see on the Internet simply because of advertisements? There are some companies out there that would not really care if the one using it is a kid or an adult. They will just let their ads pop up anywhere they want.
Even if you are opting for an all-in-one marketing platform, you are still allowed to choose your target market and you can decide who would be able to see your advertisements. If you are advertising your adult products on children websites and games, then something is wrong with you.
As the company advertises to kids and teens, it is your responsibility to protect them. If you asked for their email address or they key-in their personal information, you have to make sure that these details are protected.
There are so many instances of information leak that would put the kids in danger. Part of your responsibility is to make sure that all your data is secured.
As a company owner, you should get a psychologist to help with market research as they can help you make ethical decisions. When you are targeting kids, you cannot simply start an advertising campaign without knowing the possible repercussions of what you are going to do.
If you have psychologists with you, they can assess if your ads are ethical for children and if it will not cause any backlash to your business.
If your target market is kids and teens, there are certain principles that you have to follow to make sure that you are not harming the children.
Advertisements can have a big effect on the growth and development of children. As you all know, most of them can easily memorize the advertisements they’re regularly exposed to. For this reason, proper ethics should be observed constantly to make sure that the content and message of your ads won’t have any negative effects.
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