The year 2018 is unpredictable for many technocrats and entrepreneurs. While there are startups firing with all their might to get ahead of their market, we are also seeing small-scale entrepreneurs making a living from non-conventional businesses through new marketing and sales channels that Social Media has introduced recently.
The unpredictability is due to how technology and information systems are being a very crucial part of our daily lives. To put it in simple words, there was a time when man could live with just air, water, and food. Now, he needs internet as well.
And this is the time of the year when you, as a small business owner, need to contemplate on the past, present and future course of your business. Here are the most important factors you need to consider before you can learn how to make small business grow.
The business plan is the heart and soul of every business. A proper, well maintained, quarter-to-quarter based business plan makes sure that you are on top of everything that is happening.
A business plan is the general outline of the vision, market research results, and detailed descriptions about the services rendered or products sold by your company. It also consists of the main people behind your project.
And in the end, it’s a solid document stating where the business aspires to be over the years.
It is very important to lay out the financial status and strategy of the business. All costs, such as rent, utilities, staffing, equipment, inventory, insurance, and marketing, should be covered.
There are many planning tools available online which could help you to build and rework your business plan on a continuous basis.
Building a Business Plan and sticking with the Business Plan Strategies is a fail-safe method to keep the business afloat.
Technology Adoption Strategy
No matter what type of business you are doing, adopting some technology practices to increase productivity and pace up any manual process is a very good business practice. Before you start, take note of the cost of adopting any technology related services.
The first thing you need to consider is to have a good website. Your website should speak about your business and help your visitors judge your business based on what they see there. Seeking help from website marketing companies would be an added advantage as they know all the trends in the industry.
Listing your business on online directories is another way to start off but always make sure that you are posting it in the right place. Otherwise, you’ll just waste time attending to unqualified leads.
Technology can add a lot of value to your business only if it is implemented in the right way. Otherwise, technology can become an overkill for your business.
Building a plan with a step-by-step technology adoption technique would ensure that your business stays intact. At the same time, it’ll give you time to address any issues that creep up while implementing new strategies for your business.
Online Marketing Automation Tools
For small businesses, staffing is a big challenge and to have staff performing non-core duties and responsibilities is just another hole in the business owner’s pocket.
Online marketing can be smartly tackled by automating it with many tools which are available for free. But before opting for such automation tools, you need to understand where your target audience is and ensure that your marketing initiatives are giving you the right traction.
Building a strategy to have repeat customers for the business is the best way to keep the business afloat. It’ll give you more time to take the business in the direction you have always desired.
Resource Allocation and Planning
Resource allocation is a crucial aspect of the business. Tracking & keeping the resources in check ensure that the business operates smoothly and without any interruptions. Technology tools which are easy to use and implement can help business owners stay in control of their team and processes. They are handy in tracking real-time progress of business operations.
Social Media Trends to Build Brand Reputation
Do not be left behind by your competitors and try to always stay ahead in the race.
Social media has taken a completely different route this year, with the introductions of new features in Instagram, Facebook, and Whatsapp. Stories are ruling the social media space currently with brand houses looking for the best story creators in the market.
Stories are more direct and have a direct impact on viewers because of how easy they can be viewed.
While these stories are the game changers in 2018, the basics still remain: building a social media reputation using the conventional ways of engaging with the users is core to Social Media Marketing.
The Balance Sheet
After all, the balance sheet is what matters the most.
A positive cash flow is always healthy for the business. Clearing dues, merchant receipts and statutory payments on time build a good reputation for the business over time.
Accumulating debts and unpaid invoices are considered red flags that a business isn’t going where it’s supposed to go. Contemplating on the business operations and reworking on the business plan is a very good way to tackle it.
We hope that 2018 turns out to be a fruitful year and that it generates more profit for your business.