Digital Marketing for Business: Is It A Must?
Why is content going digital?
There are plenty of people who prefer going to movie theaters to see new movies. There are still lots of folks who enjoy a live musical performance over listening to the radio.
But more and more people are choosing to download digital copies instead of standing in line to buy physical copies of books, music, and movies. And that’s not even the most seismic shift to digital content we are seeing at this point in time.
There is a ton of data out there that is finally starting to be used for something and they are going to change everything about our lives.
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How Much Digital Content Is Out There?
90% of today’s data were generated in the last two years and that’s really not surprising. Smartphones have only been around just over a decade. Users have only recently embraced their ability to generate data pertaining to their everyday lives.
Two and a half quintillion bytes of data are created every single day worldwide. Considering that internet usage worldwide is only at 50%, that figure is going to continue growing exponentially in the future.
What Else Is Going Digital?
One major example is currency.
We see this a lot with cryptocurrency. Even though news of cryptocurrency’s volatility, carbon footprint problems, and security problems are making headlines daily, digital currency is still getting more popular. In fact, it increased 43 times in just one year.
That speaks volumes about the trust people put on digital currencies and content.
See Also: Cryptocurrency Is On The Rise: Are You Prepared?
Businesses Are Leveraging All That Digital Content To Innovate
Think about all the data generated about you when you go online and interact with people there. That’s the same way companies get an idea of who their target audience is.
Think of it this way:
When you call a call center with a complaint or customer service issues, the other party asks for your details. That includes who you are, where you live, how much money you make, your education level, and more.
Those data can tell a company a lot about who its target audience is. They can also provide valuable insights on how its employees and products are doing in terms of customer satisfaction and retention.
Some of the ways that big data is being leveraged to improve businesses include:
- Cost-benefit analysis and decreasing expenses
- Making decisions based on data
- Discovering new avenues for innovation
- Speeding up current innovation efforts
- Launching new products and services based on what customers want
- Adding revenue
- Transforming business into a sustainable model that will work in the future
See Also: Know Your Customers In The Digital Age
Potential Downsides To Going Digital
We’ve seen places like Puerto Rico get slammed with hurricanes that have wiped out the entire power grid. Replacing that power grid is slow and costly.
Of course, in that situation, you wouldn’t be worried about accessing your digital movies, books, and music.
But what if you’re relying completely on digital currency and there’s no electricity to connect you to the Internet? How can you use it?
Digital Marketing for Businesses
At this point, it no longer makes sense for your business not to adopt and utilize digital marketing. It’s the hottest thing right now and it’s what can give your business the boost it needs to improve its sale.
Here’s a list of what you need to do:
- Post videos of special events and see how the public will react to them.
- Post photos regularly on Instagram and see which ones get the most interaction. This is often where you will find your next big idea.
- Use social media as a means to interact and build relationships with your customers.
Learn more about leveraging digital content from this infographic!
Infographic by MerlinOne
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Author: Brian Wallace
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019.
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