How Guest Blogging Can Boost Your Inbound Marketing Strategy

By Shane Radcliffe

December 17, 2019   •   Fact checked by Dumb Little Man

benefits of guest blogging

The current era is everything that supports innovation and creativity. Organizations all over the world are coming up with better strategies for marketing. The phenomenon of digitally promoting business is growing every day with enormous types of digital marketing techniques.

Content marketing is the most effective of these strategies according to Statista. With the emerging advancements in content promotion, guest blogging is the most preferable one.

Researches believe the Internet has over 500 million blogs. The United Kingdom has 85 thousand writers, translators, and authors, according to a survey. Among these, only a few results in being the right guest post writers.

In earlier times, it was accessible to guest blog for a site; however, getting a guest post published these days is almost impossible. Although it is a difficult task, it has an enormous benefit that follows.

The Benefits of Guest Blogging

guest blogging

Creating a guest post is one of the most effective ways to connect to people and build up relationships. It can provide you the gains that may not come so quickly with other methods.

A top-ranking guest post increases your chance of connecting to targeted traffic. A well-written blog can attract readers and result in a better amount of traffic flowing to your website.

Sometimes, you get a chance to expand your inner circle through this type of blogging. Several guest blogging sites comprise of contributors interested in similar goals. You can connect to them and collaborate for co-authored blogs.

It smoothly adds to the chances of your blog being shared on different social media platforms. If your blog is published on a site supporting social media activities sufficiently, then surely, you can expect a better audience.

Even the most incredible content writings are unable to earn the trust of customers and turn them to loyal subscribers or frequenters. However, guest blog posts on top-ranking sites can help establish you as a trustworthy information source to others and improve your online authority.

Your backlink profile earns security by posting a blog on a high-authority site. These sites then reward you with a backlink on any targeted keyword for guest blogging with them. This link indexes you and makes you more discoverable for search engines.

Of course, you get a chance to increase your brand awareness. Engaging in blogs that can share different tips and facts; is a worthy approach. Try to make the audience familiar to your site to let them know of the benefits they can attain from you.

Why Consider Guest Blogging for Inbound Marketing?

Inbound content marketing is a better approach than writing for referral links. You may be able to generate referral traffic through this blogging strategy, but the results that generate by posting with an inbound marketing strategy are better.

What Is Inbound Marketing?

Inbound marketing services involve delivering content that is effective for readers. It is different from writing unwanted content that interrupts customers. This phenomenon proves the importance of smart strategies that can attract readers.

Always remember that your main goal is not to grab people to your site, but to support them and help them continuously. It will build trust in the relationship between you and your readers smoothly.

Many reasons support guest blogging with an inbound marketing strategy. Nonetheless, the most effective ones are mentioned below.

Reasons Guest Blogging Boosts Inbound Content Marketing

guest blog

Numerous guest post sites are tempted to high-quality content. Such sites keep generating worthy blogs regularly. If you are able to create an incredible blog, they will take less time to publish it and you can have traffic flowing to your site soon.

Better results keep coming with such guest posts. It is because writing for referral traffic eventually starts to kill the flow, and you can achieve better outcomes for less time. However, writing a blog for inbound links will add to the search engine traffic over time.

More targeted customers come to your site when you guest blog for inbound marketing. Opting for referral traffic will bring people to your site with an urge to read more content. However, with an inbound content marketing strategy, you will attract visitors interested in your business.

Things to Consider Before Submitting A Guest Blog

While making this strategy a useful technique for link building, you opt for tips that can be helpful.

Try to use your keywords as anchor text in blogs. Rather than using the general text like ‘Click Here,’ use targeted keywords. It brings in the best SEO benefits to your website.

Add more links to sub-pages of your site and make sure readers can visit you in every possible way. Only opt for your main link while you wish to improve the ranking of your homepage for a specific keyword.

See Also: Startup SEO: 5 Tips to Get More Organic Traffic

Getting Ready to Go

Right after your guest blogs start to publish on top-ranking platforms, do not slow down. Share your guest posts on social media as much as possible. Do not opt out of any individual strategy that can boost up your success.

Shane Radcliffe

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