If you are a fledgling businessperson who does not have a website and thinks that you can do well without one, think again.
Your website functions as your business’ online recognition. When created right, a website can promote your business, bring in new leads and glue your present customers. It can also provide your company an edge over your competitors in the industry.
So, what makes a great website?
Below, we have highlighted all the elements that should be on your company’s website.
Your site’s homepage undoubtedly needs to be attractive but that doesn’t mean you should invest all your efforts, time and attention on just the aesthetics. Remember that the interaction weighs more than the beauty of your website. Think as a visitor.
What would your targeted visitor look for or do when landing on your website?
Once you have the answer to that, you can start working on the usability of your website.
2Validation and Credibility
Time matters a lot. Your customers are not going to spend a long time deciding whether they can trust you or not. You have to find a way to make them trust you.
One of the best ways is to exhibit customers’ reviews and testimonials on your website. Video testimonials look more authentic and they can engage customers to a greater level. Moreover, you can also exhibit your physical address where your customers can find you in person.
A user-friendly layout doesn’t demand much effort. You can start by keeping your navigation bars easy to discover and with clearly marked titles. You should make the important details on your website easy to read and locate for your users.
4Ingenious 404 Error Page
The thing about technology is that it breaks and this is where a 404 page comes to play. But, why not use that page to clearly convey your brand story? Fill in all points with creative ideas as each of them is a valuable chance to convey your brand story.
5An About Us Video
You have to be sure that your value proposition is clearly communicated to your website’s users. A great way to do this is by having an introductory explainer video on the homepage.
Many of your website visitors will watch it before skimming the text-based content. This makes an explainer video effective in making visitors take your company’s branding seriously. Furthermore, videos do not demand much time to grab visitor’s attention and get viewed.
6Page Load Time
Humans want quick solutions. An effective way to increase your website’s conversion rate is to keep your homepage clean, streamlined and easy to navigate. Not all of your visitors have a speedy broadband. In fact, a lot of people use their phones to surf the Internet and their network speed may vary.
As stated by a Web Development Company in Dubai, a website should be responsive to get scaled on multiple screen resolutions and devices, such as smartphones, laptops, tablets and desktop computers.
7Clear Concise copy
A good copy has the power to convert potential customers. Successful websites are known for the clarity, concision, and relevancy of their content to their visitors’ demands.
If you want to convert your customers effectively, write a copy that can enlighten them about your company’s value. Because of that, it is essential to know who you are writing for, what they are looking for and where they are coming from.
Case studies are essential, particularly for more serious customers who want to discover about your previous customers and how they are benefited by your offerings. This will give them a clearer and tangible standpoint about how your business functions. They help customers discover more about your business, objectives and the effectiveness of your products/services.
9A Powerful Call to Action
Call actions can do wonders when used correctly. It is important to have an influential call-to-action on your homepage as that is what you want your customers to do when they hit your website.
Your call to actions should be clear on what your website visitors should do. Guide them to write a mail, call a number or register for a free trial if that is what you want them to do.
10Links to Social Pages
A number of startup websites are unable to mention direct links to their social profiles. If you are one of them, it’s probably the right time to reconsider your strategy.
Rather than using these links on the “Contact Us” page, place them somewhere they are visible to your visitors. This will allow your visitors to connect with your company directly on the social platforms.
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Author: Katrina Spencer
Katrina Spencer has been working in the capacity of research writer for a web development company in Dubai. She has been working in the industry for almost 5 years. Maven at coding and creative at the core, Judy has been helping many newbies in the IT industry hone their skills with her blogs.