How To Launch And Optimize A Corporate Blog Generating Leads
Blogging became one of the most powerful tools for leads generation. Today, content plays a big part not only in entertaining but also in making sales. Though, there is a long way between just a reader, aka follower, and a qualified lead. How to make that way shorter? Read on to find out more about optimizing corporate blogs for generating inbound leads.
Keep Readers Interested
Modern readers are demanding and unforgiving of lapses. Your texts have to be informative, provide value, and be catchy at the same time. No matter what you need to tell your potential customers about, make it interesting. Think on how to present information in an easy and captivating way.
It can be a good idea to lead the narration by using a specially created character or even just one of the members of your team. It all depends on the field of your business, a platform you use for blogging, and purposes you want to reach.
Veterinarian communities can speak through a cat or a dog character who knows about pets’ needs and speak to people in order to explain the animals’ needs. Use your imagination and try to create a friendly atmosphere inside your blog.
Make A Content Strategy
To keep followers active and convert them into customers, you need a content strategy. It should include different types of posts including entertaining, advertising, and informative ones. The blog becomes popular when followers associate themselves with themes you explore. Try to understand what worries your customer and answer those requests in your blog.
If you can’t do it on your own, organize a poll and ask people what kind of content they would like to see in your blog. This way you would kill two birds with one stone. The polls not only push you in the right direction but also increase activity, and show readers you care about their opinion.
Also, content has to be added in your blog on a regular basis. Make a schedule and stick to it because regularity keeps readers involved and interested. What about style? You can tell stories and communicate in any manner you like, but most readers usually like a soft and unostentatious style of narration.
Encourage people to communicate and share opinions more, ask what they think about your latest article, and that will bring results. Communication is key to generating leads.
Let People Communicate
How to make followers communicate more? It depends on the services or products you offer to the clients. The following techniques are universal and work well for any area. We talk about useful advices, discussions, and answers to frequently asked customers’ questions.
If people see feedback and feel like their needs are important to blog creators they may become your inbound leads. Make sure your blog has all options for active readers to communicate with you. There have to be options for leaving contact details, which you can use for marketing goals. To generate leads, ascertain that your site makes it possible to:
- order a call;
- register a trial account;
- sign up for updates or webinars;
- join live chats service;
- download interesting and useful materials in exchange for contact details.
You can also organize contests with valuable prizes and use chatbots to get more leads. Read on to know more about this method of leads generation.
Contests
Contests are maybe one of the best methods to turn readers into customers and get new leads. If you sell goods, make your followers vote for one of three products, and then offer a discount on “a winner”. Do you want to invite more potential clients into messengers?
You can use chat bots for that purpose. In order to participate in such contests and win the prize, users have to answer a few questions and click the messenger button. The type of contest has to match your platform, goals, and interests of the audience. Photo caption, giveaways, and “comment to win” contests are multi-purpose solutions.
Analyze Leads Behavior
Even if you are satisfied with the number of qualified leads and the followers’ activity, it’s important to analyze users’ behavior. View stats, analyze it, and change a strategy according to that data. It’s the only way you will be able to improve the results of leads generation and achieve greater success.
Author’s Bio
Karl Murphy is a professional journalist from Des Moines, Iowa. After obtaining his Master's degree, he's launched his career and over its course, Karl was contributing to the popular publications for men. He's passionate about eSports, so now he develops his blog, csgo-bettingsites.com.
