How to Create Effective Infographics to Boost Your Content Marketing Game
A static content is nothing but an onslaught of dead words running the length of a full page. The wordy research might be of high value, but for today’s generation that’s highly off-putting.
Do you know why?
Because present online users have relatively shorter attention spans and are more likely to lean towards visually appealing content that’s logically moving and impels their participation at the same time.
The true mark of a successful business organization is marked by its ability to use different strategies according to the latest trends.
And what’s in hype these days? ‘Interactive’ infographics that are dynamic, colorful, and engaging. It’s the new marketing strategy.
How do you create a perfect ‘interactive’ infographic? How to create effective infographics?
It’s not an easy process. It’s quite a tricky one. A significant amount of planning goes into it. But you need not worry because I’ve delineated the proper steps in a convenient progression below.
Here’s how to create effective infographics:
Examine your brand
Before heading out towards the battlefield, it’s wise to make a thorough inspection of the artillery and inventory, right? To make sure you’ve got the right weapons and defenses?
Similarly, before creating interactive infographics and adopting this new marketing tactic, it’s crucial that you reexamine your brand from top to bottom.
- Run tests on it and sort out its strengths and weaknesses.
- Mark the selling points and focus on improving the lags.
- Plan your pitch and devise techniques to convert consumers into clients.
Once you know what your brand’s true call is, it’ll be easier to project it from the rest of the world.
Double-check the target audience
If an English Literature teacher delivers a lecture on Shakespeare to a class of medical students, that would sound absurd. It’s a total waste of time, energy, and resources, right?
So, it’s absolutely paramount to understand that audience matters greatly. The people listening to what you’re saying and receiving your message get to have the final say about that message after all. A simple yay or nay of the consumers could make or break your brand’s image.
Know your target audience so you can build a productive interaction through an infographic with them. Consider their pains and problems, find out their interests and motivations, and then mold your call accordingly.
Collect convincing facts
Abstract propositions are a total turn-off for consumers, believe me. It’s like throwing darts haphazardly into thin air and never hitting the bull’s eye. Missing your mark means missing your chance of survival in the long run.
Only with concrete data, hard-core facts, and undeniable logic can you turn disinterested online consumers into potential customers. You need to convince them why they should opt for your brand instead of others.
If they do choose your brand, what’s in it for them?
Relaying everything through an interactive infographic sounds like a wonderful idea, doesn’t it?
Saves everyone time and positively leads to sales.
Craft an interesting narrative
Information explosion is one thing you have to look out for. It’s hardly delectable and not easily digested. If an infographic is filled to the brim with hard-core facts, then the online consumers will find it difficult to relate to it. And if they can’t find a hook, they’ll just drop it and that’s not something you’d want.
So, to make it easy for your target audience to smoothly sail from one point to the next one, you need to:
- Craft a clever story around your brand which will take the onlookers on a journey and touch them on an emotional level.
- Include real-life examples, metaphors, cool analogies, voice-overs, and comments in the infographic. This will allow it to actually speak to your potential clients and convert them into buyers.
Incorporate eye-catching graphics
The appeal of a pastry lies in its delicate decoration. Because it seems pleasing to the eyes, we naturally assume it to be tasty and worth eating, right?
The same applies to interactive infographics. If the information is represented visually, it automatically engages the users’ attention. You might think of graphs, pies, and charts, but they’re too mainstream and bore easily.
Animation, on the other hand, is a foolproof attention-grabbing hook.
A wonderful color-scheme coupled with creative doodles and mechanisms like easy transitions, on-click revealing of hidden information, scrolling and hovering is bound to keep the online consumer’s eyes on the infographic through and through.
See Also: 10 Design Rules You Should Never Forget in 2019
Embed SEO-friendly gambits
An interactive infographic is like an open canvas. You can freely throw paint on it, add music videos in it, include links and watermarks, gifs, voice-notes, and so much more.
In addition, you can embed top-ranking keywords in the visual content in more than one SEO-friendly ways. This will allow Google or other search engines to trace it and rank you higher in its result. Crafty, right?
Elicit user response
The most important feature of all is enabling the online consumer to engage with the infographic and respond to it. To this end, you can include a smart ‘form’ or an opinion-based poll in the content, which the user can fill and give his feedback.
This feedback can then be used to inform the firm’s policies. It is a positive call to action which is the main purpose of the infographic.
Because of this, the user will feel empowered and know that his voice matters for the brand. This will encourage him to share the infographic with others and do an indirect advertising for the brand.
Once you’ve taken all these factors into account, creating an interactive infographic should not be a conundrum for you. Just make sure to operate over a stable connection and you’re good to go. Say goodbye to plain wordy content and welcome the colorful interactive one. It’s the way of the future.
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Author: Farhan Suleman
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