Frequent calls and customer complaints are staples in every business. This, however, doesn’t mean that they are completely harmless. In fact, the increasing number of calls and customer complaints can mean that your business isn’t doing well.
Today, customers aren’t afraid of switching. If they are unhappy with your services and goods, they’ll just move on and find another company or brand that can meet their needs and expectations.
So, whether you are a startup or a big player in your niche, providing the best services and products for your clients is essential. After all, the more unhappy customers you have, the less chance you’ll succeed.
With that, we have jotted down 5 things customers find annoying and what you can do to avoid them.
Slow response
One of the most common things that customers find annoying is when they can’t find a quick and instant solution to their problems. If your business fails to impress with a quick response time, it creates a negative experience and forces customers to switch to a competitor.
Introducing a live chat solution can permanently fix the problem. Your customers can connect to a live chat agent in seconds and get their questions answered in real-time, creating a positive impression.
See Also: Know Your Customers In The Digital Age
1Irrelevant Information
Most businesses today focus on acquiring customers through social media campaigns. Posting engaging content with appealing headlines is the most common way to do that.
But, are you false-trapping your buyers through click baits? If yes, then you need to reconsider your strategy as soon as possible.
Customers feel annoyed when they aren’t provided with the promised content. They are likely to leave and never return if they feel like they’ve been fooled.
As a way to solve this, make sure you live up to your promises. If you are offering a solution to your customers’ problem, ensure that your content has it. In addition to that, you should also consider the way you deliver your promise.
Most web users are short on time these days and they want solutions that they can consume in a matter of minutes. If you provide that, you are most likely a step ahead of your competition.
2Insufficient Value
Valuing your customers is one of the best things you can do for your business. If your customers feel privileged, they will stay and ultimately become members of your loyal tribe. On the other hand, not offering what they expect can make them switch to a competitor product.
That said, you must focus on getting regular feedback from your audience. You can use the information you get from them to improve the products and services you offer.
Introducing a live chat can be one option but it’s not the only thing you can do. You can also offer discount coupons, freebies and more to make them feel valued. Never miss an opportunity to show how your customers are important to you.
3Uniform Treatment
A business has both loyal and occasional customers. While occasional customers expect discounts and better services, loyal customers may demand more. They should be given some liberty points, coupons or schemes to make them feel more special. Customers observe each and every detail, so you should always keep these things in mind.
Not listening to your customers
Every business has problems that their customers also feel. If you are a smart business person, you will find a way to make sure that your customers are heard.
If your customers have no platform where they can put their thoughts, they may feel neglected, annoyed and angry. This can decrease customer retention and negatively affect your overall business. A live chat can help in this case as it allows your customers to speak their mind.
See Also: 4 Surprisingly Easy Tips To Improve Customer Engagement
The Solution
You obviously don’t want to continue making those mistakes. So, here are a few notable suggestions to avoid unhappy customers:
- Provide 24/7 online support by integrating live chat for website
- Improve the quality of your services and products
- Take immediate actions on customer’s feedback and complaints
- Keep refining the products
Conclusion
Businesses should aim to improve their relationship with their customers to increase retention. The more loyal customers you have, the better your business’ survival rate is.
Avoid having unhappy customers by giving them exactly what they want. Provide a solution to their problems and make that solution easy to achieve. Be consistent in your efforts in making them feel valued and they are highly likely to stick around for a long time.
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4Author: Jason Grills
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