If you want your business to succeed in the modern world, you’re going to have to think long and hard about how to establish your online presence.
The first thing you should do is put yourself in the shoes of the client that you are trying to win over. Ask yourself: where’s the first place they’re going to look?
You guessed it – Google.
Searching on the Internet is by far the fastest way to get access to information about anything. This is why most people don’t look anywhere else.
Technology is quickly changing the way we do business. With that, our perspective also needs to change if we want to stay on top of our marketing game.
Your Online Presence
If you want your business to be found by your clientele, you have to establish a presence in the very place that they’re going to look – the world wide web. This is what having an online presence means.
If you don’t have a website or a page on social media yet, you need to ask yourself – what exactly is stopping you from doing so?
Is it your time or budget? Or are you simply clueless about what a good website is and what it should be able to offer to your clientele?
Many people think that they aren’t tech savvy enough to start with it. However, the truth is that you don’t really need to be proficient about technology at all. The tools we have access to these days are so advanced.
I assure you that establishing an online presence and building a website is not as difficult as it used to be in the past. One of the main reasons for that is the fact that we have access to artificial intelligence.
What is Artificial Intelligence?
Artificial intelligence is a computer’s ability to think instead of just being told what to do.
When you open a browser and type in a web address, your computer takes you to that address. Basically, it is just following orders and you’re the one doing the actual thinking.
AI is the next step. It can improvise and come up with solutions independently.
In other words, with AI, you don’t have to be extra specific. It can think for itself.
An AI website builder is a piece of software that uses artificial intelligence and machine learning to listen to your input and create something based on that. It listens to you and then it takes some extra steps to build your website.
The best thing about it is that AI guides you throughout the process. It doesn’t need you to be tech savvy at all.
Advantages of AI Website Builders
There are plenty of advantages of using artificial intelligence to build your website.
But first, let’s look at the alternatives.
One of them is doing the whole thing yourself– designing your page, adding functionality, and fiddling with databases. It’s a very complex process that requires skills you can’t just pick up in a day or two.
Another alternative is paying someone to do it for you. But even an experienced web developer needs time to work on your website before it can go live. Dedicated web development companies will take a month or two and they can be quite expensive.
Using an AI website builder solves both of these problems. It’s much cheaper and you can have your fully functional website available within the day.
Will my website be unique?
A common misconception with AI website builders is that your website won’t be as unique as it needs to be. And while it is possible to see where this kind of concern comes from, it really isn’t as much of a problem as most people are led to believe.
Your website won’t just be built by a computer. It will be built by you and the computer together.
There’s a big difference. And as I mentioned, the results you’ll receive will directly depend on the input you provide.
Can AI optimize my website?
Most modern website builders do a lot more than just build up a web page that looks good and works well. They can also help you with SEO (search engine optimization) and your site’s user-friendliness.
A lot of those things will be up to you but the good thing is that it is pretty hard to mess up when you’re using AI. All the options that you have at your disposal will already lead you to a fairly optimized website that is ready to go.
Artificial intelligence is slowly taking ground in modern society. As technology evolves further, we’re bound to see more of it in almost every aspect of our lives.
Just the fact that AI has come far enough to aid us in a process as complex as web development is already amazing. It is definitely something you should be taking advantage of as a small business.
So, if you need a website pronto and aren’t overstocked with time and money at the moment, AI is the way to go.
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Author: David Kosmayer
David Kosmayer is CEO and Founder of Bookmark, a Website Builder disrupting the future of web design with Artificial Intelligence. David created his first company at 22 just coming out of college. Marketing Extensions Inc., an online affiliate and marketing agency, was born from the basement of his parent’s home. This company grew under his leadership into a 55-person team, topping $60M in revenue in less than a decade. David is highly focused, dedicated and passionate about building successful companie