Instagram is home to the world’s top brands, influencers, and celebrities. People sign up on the platform to earn money, increase followers, and grow their business. All they need to do is begin marketing activities on Instagram. Among other great features, Instagram has recently introduced another feature called “badges”. They are like tips from viewers to creators. Instagram, in this way, allows influencers to get support and financial help.

About the Live Badges

In 2020, Instagram started testing this feature and provided it to a few creators. Considering the prospects, they included creators from Italy, Mexico, and USA, etc. to participate and try the new feature. The feedback was quite positive and soon Live Badges became available to everyone on Instagram.

Photo: ignitegroup.com.au

Live Badges allow creators to find their top fans. They can also see the total monetary contribution with the help of useful insights. Creators can give a shoutout to their top fans and thank them for their support. To send a badge, viewers have to purchase a heart. These badges appear next to the name of the sender. As a creator, you can see the list of top badge holders for up to 90 days. If you’re sending a badge to an influencer, a badge will also appear next to your name.

Benefits of Instagram Live Badges

If you are a creator on Instagram, you can greatly benefit from the Instagram Live Badges feature. Consider using it soon, if you haven't already, for maximum benefits. Read on below about how the Instagram Live Badges feature could be of great use.

① Earn Money

You must be working hard to promote your Instagram profile. While the monetary benefits from badges may be good enough, they are not a viable substitute for a job or a business. With that said, you can share your views, insights, and findings with people to get their attention. If they like your content, they can buy your hearts for $0.99, $1.99, or $4.99 respectively. Use this side income to buy your favorite smartphone, dress, or tech gadget.

② Interact with Your Top Fans

Instagram Live Badges will allow you to see your top fans while you’re streaming. As a result, you’ll know them by name. Make sure to thank them for their positive gesture. This will motivate them even further and they may gift you more badges or bring more viewers to your stream. If you have issues with streaming yourself live, dial Spectrum phone number to clear out your internet issues.

③ Create Better Content

If you recently started using Instagram, the content practices for your particular niche may not be clear in the beginning. Videos with the greatest number of badges will not only help you understand what viewers like, but they will also help you understand the type of content you must include in future videos.

④ Expand Influence

The number of badges you get from every live stream will help to determine your “influencer” status. If you are getting a lot of them, it means that people want to hear more from you. Take this opportunity to raise awareness regarding a topic that is close to your heart.

⑤ Build a community

Money is important but you can also create a strong socially responsible community online with your fans. Make sure to pay special attention to your top fans and encourage them to contribute to the well-being of society as well.

⑥ Engage Viewers

It is wise to try out any new ideas that you may have. You’re starting out new and it makes sense to employ various user engagement techniques to see how they react. One of the techniques that influencers use is to engage their audience by asking them a question or discussing an important matter on live video. As a result, viewers start commenting and liking it. They may even share badges if you're in luck. You must provide a friendly and unbiased opinion. Try encouraging the audience with moderators so that they send badges and become your top followers.

Well, this was all about the top benefits of using Instagram Live Badges. They will help to make your business grow, and improve the relationship and build trust with your customers.