In 2017, millennials’ inclination to technology is expected to slowly reshape the digital landscape. The way they take back steps to evaluate their social media use, which platforms they should use, and what content they want to have access to can greatly affect the way social media works.
The Millennials’ Take on Facebook
Facebook started out as a social platform for college students. It quickly expanded and became accessible even to the older people. Despite the expansion, millennials continue to be the biggest force in there.
According to a recent survey, 41% of millennials still use Facebook every day. However, a big part of this number also favors Instagram, Youtube, Pinterest and Twitter, just to name a few. One reason for this shift is that millennials are no longer happy using Facebook. Comparison of feeds and activities are no longer exciting for them.
But, despite the statistics, the universality of Facebook still stands out. Millennials who are still using Facebook say that looking for good and interesting articles is one of the reasons why they keep using the platform.
Younger Millennials Favor Disappearing Media
Older millennials have become accustomed to the idea that once something is posted on the internet, it is there to stay forever. And we’re okay with that, even as new technologies claim to make this notion moot.
But, for most younger millennials, the hype of disappearing digital content is just too tempting to ignore. They like the idea that intimate thoughts, daring pictures, and incomprehensible ramblings could disappear forever.
As much as technology and the users are constantly evolving, so is our reasoning on what we should post. A recent study conducted by Fluent found that millennials are using social media apps, like Snapchat, because they allow them to post contents that will eventually disappear.
While most older millennials understand the attraction, some of us roll our eyes while watching our younger brothers and sisters immaturely use Snapchat and Instagram.
World of Live Videos and Filters
The capabilities to share videos in real-time on almost every social platforms like Facebook, Twitter, Instagram, Snapchat, and Youtube is overwhelming. You won’t find any shortage of these videos.
A study conducted by Animoto suggests that almost 80% of millennials refer to videos before making a purchase decision while 76% of them follow brands or companies streamlining in Youtube.
Edited, produced and posted video contents are continuously capturing the attention of online users in a world of photos with filters, 6-second Snapchats and 140-character feeds. Through live streaming, everyone can contribute to the already populated daily uploads on different social media sites.
Last year’s buzz with Pokémon Go foreshadowed the widespread attraction millennials have toward augmented reality (AR).
It’s entirely possible that Facebook, attempting to remain relevant, will become a major leader in the AR scene. Live video, AR lenses, and filters are likely to be the biggest trends in 2017.
Technology Makes Life Easier
The everyday life of millennials has become completely dependent on technology and there’s no doubt about that. They are no longer asking for ample technology resources at work, they expect it. It some cases, it’s even viewed as an entitlement.
The bottom line is that millennials continue to seek ways to make their everyday activities more automated and easier. To make their goals happen, they continuously look for the newest trends available in the market.
In fact, they couldn’t care less that we’re speaking to machines, unless, of course, the interaction goes wrong. The more technologically advanced, the better. Gone were the days where we need to do everything manually. It’s all about comfort and seamlessness right now.
It might be hard to accept that millennials take social media seriously, but, yes, they do. It has become a part of their culture.
We can no longer impose on this generation the traditional living standards that we used to grow up with. We just have to accept it as it is.
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Author: Wade Cockfield
Wade Cockfield is the CEO of Wade Cockfield Executive SEO Company in Melbourne and that specializes in developing effective content strategies for forward-thinking companies. He likes to share his wisdom and ideas to his readers about digital marketing platforms. He loves to read about Sports, Politics, technology and current events in his spare time.