The 6 Item Checklist for Effective Freelancing This Year
Freelancing is an excellent way to build your income or your confidence if you are just getting started. If you are willing to put in the extra work, becoming a freelancer can be extremely lucrative.
Effective freelancing involves goal-setting, deciding how many hours to dedicate, and harnessing the support of family and friends.
We’ve put together a 6 item checklist that will break down the process and help you be a more productive freelancer.
Highlight Your Skills
It is not mandatory to freelance in the same field you work in now. Take into account all the abilities you have, including hard skills and soft skills. Determine the areas where you can excel.
If you are confused, there are career assessment tests available online to help identify your strong traits and evaluate where your skills lie. For example, if you are a good writer, you may want to consider freelancing as a content creator.
See Also: 7 Convincing Reasons for Working as a Freelancer
Define Your Personal Brand
It is important not only to understand your skills and talents but to also make sure that potential employers know about them. Your skills must translate into relevant services that you can provide for them. Most employers don’t have the attention span to go through pages of content. So it is critical to nail your resume to stand out from the clutter and establish yourself as a brand.
Use Social Media to Increase Visibility
In today’s world, it is important to have a presence online. An easy way for freelancers to establish an online presence is through social media. Harness the power of social media platforms like LinkedIn, Facebook, Twitter, Pinterest and Instagram to create an active presence online.
You can also use websites such as Upwork and Fiverr to reach potential clients directly and also use private networking communities on Facebook. It is an added advantage if you can support your social media presence with a professional website or blog. This lends legitimacy and credibility to your work and provides a professional platform. You will also be able to outline your expertise and services and project a positive image.
Be a Pro at Networking
It is important to build and use your network as a freelancer. Learning how to reach out to other freelancers and potential employers can help you grow your business in numerous ways. By projecting the right image of your brand to family, friends, and colleagues, you will set the groundwork for the future success of your venture.
Have a short pitch about the services you offer ready at all times. This will enable you to be clear about your message and the service you provide. Ensure that you practice this pitch so that it comes out naturally and does not sound awkward or forced. Be ready to take on new jobs at any time as a single conversation can lead to new job opportunities.
When an opportunity arises, you need to be able to convince the client that you are the ideal candidate for the job. The best way to approach a pitch is to talk to the client and understand their needs.
Decide On the Right Rate to Charge and Price Yourself Suitably As a Freelancer
When it comes to negotiations and pricing, it can be difficult to decide how much to charge as this is linked to how much you think you are worth. However, it is important to understand that the best clients are those who are willing to pay for the added value you provide and appreciate it. So setting the right price and not selling yourself short will pay off in the long run, although you may end up losing some business.
You can also adjust pricing as you go, but it is important to make a profit in order to continue. Nail the money-making aspect of your freelance business by scoping out each job and assigning a fee. When setting your rates, it is essential to take factors such as market, location, visibility and demand into consideration.
You can also do some research or talk to other freelancers to find out how much they charge. The freelancing community is very open and welcoming, so you can get useful tips from other freelancers on ways to operate.
Set Tangible Goals and Develop a Game Plan to Achieve These
To be successful as a freelancer, it is important to set goals and continuously move forward. This will help you graduate to the next level and enhance your skills. It will also allow you to gain new clients and even charge higher rates.
As a freelancer, you will not be getting a steady paycheck, so you need to plan accordingly and get ready for the ups and downs in cash flow. Learn about taxes, income and expense planning and become comfortable with handling these.
In addition to making money, it is also essential to do enjoyable work that makes you feel fulfilled. When you are passionate about what you do, you will be able to grow your freelancing skills organically without worrying about keeping your business afloat.
Final Thoughts
You can set yourself up for success as a freelancer by following the guidelines mentioned in this article. It is important to be organized and handle invoicing, deadlines, etc. with clarity.
Understand the job at hand and align your expectations with that of your client. Establish the top priorities of the project and ensure that you meet them. As a freelancer, the work ebbs and flows, so it can be difficult to maintain a consistent schedule.
Another important aspect of freelancing is time management. As a freelancer, you need to be disciplined and self-motivated to maintain a work-life balance. Be aware of the financial and legal obligations that come with the reality of being self-employed. Consistently meeting client expectations and managing your resources are keys to a successful and fulfilling career as a freelancer.
See Also: 9 Tips To Overcome Stress For Freelancers
