12 Must-Know Things While Designing A Book Cover

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book cover design tips

Authors pour their heart and soul when they write a book. When the manuscript is finalized, the next critical task of designing a compelling and appealing book cover comes. Some authors outsource the designing of their book cover, while some take the DIY route.

If you wish to design your book cover on your own, you can use online graphic design tools such as Designhill. You can create an alluring book cover design with this AI-based tool within minutes.

Additionally, here are 12 book cover design tips you can try for your next project:

1Who will be reading the book?

While creating a book cover design, keep in mind the intended audience. Who is likely to read the book? The age and gender of your readers are crucial in designing a book cover as well as brochure design.

2Does the book’s genre have a traditional cover style?

Each industry and genre has their established design style. For instance, book covers for romance genre have couples while thrillers show the protagonists. The key is to create an alluring book cover while using the traditional style so that the audience can identify the genre with just one look at the cover.

3Is the book a single or part of a more extended series?

Books that are part of a series often follow a certain style and theme. Make sure to confirm with the author if the book is intended as a single work or as part of a series. Consider the books for Harry Potter or The Lord of the Rings. Since they all belong to a series, there is a similarity and consistency in their designs.

4What will make the book stand out?

A book cover is the most influential marketing asset to sell the book. Although it is recommended to follow the genre’s established style, the book cover must have a surprising or eye-catching element that can sway the reader to consider buying the book.

5What should be the focal point of the book cover?

Each book has a focal point around which the whole content or story revolves. Identify the focus of the book so that the cover showcases the central point aptly.

6Which font is suitable for the genre of the book?

Using the correct font and typography is critical for creating a compelling book cover and brochure design. Cursive fonts may not be suitable for specific genres like teen fictions. They often have whimsical and comical fonts. Book cover designs for thrillers, meanwhile, have classic fonts.

7In which format will the book be published?

Today, e-readers have gained popularity as readers can access a plethora of books anywhere and anytime. Check whether the book will be published in digital format or only as a printed book. This is because, in case of an e-Book, the cover must be appropriate for a small thumbnail.

8Will be the book sold in paperback or hardcover?

When it comes to hardcovers, the designs can be printed on the jacket or the book itself. For a paperback book, the size can vary depending upon the trim size. A 500-page book, if designed too small, would appear too thick. If designed too big, it can give the appearance of a booklet or magazine.

9Does the book cover design work in black and white?

Color is an essential element of a book cover design. Before you set out to create a design, ask if the book cover has to be printed in color or black and white. If the cover is intended to be printed in monochrome, the essential elements become contrast and shadows. For colored book covers, more attention has to be paid on using the correct color combinations which the users find appealing.

10What is the author’s vision for the book cover design?

A book cover is the representation of the author and how he presents the book to the world. Make sure you consider how the author envisions the face of the book to create a true depiction of the content. This is the reason why many business owners create their own logo using an online logo maker. The business owners and authors can be the best guides when creating a design.

11 What is the author’s budget?

There are many elements to a book cover which need licensing and registration. The list includes custom fonts, graphics, ISBN identifier, barcode, and more. The author and designer must keep in mind the overall budget associated with the design process right from the beginning and to optimize each aspect effectively.

12What is the printer’s requirement?

Printers have their own set of requirements for printing a file. Typically, a flat file is required by the printer as all the parts of a book cover or jacket such as the spine, front, back covers, and flaps. The format is another key element to be kept in mind when you finalize the design. Some printers prefer a PDF format while some use .ai or .eps formats. In case the book cover or brochure design requires foil printing or embossed print, another set of files is needed as a guide.

The bottom line

Equipped with these book cover design tips, you are now ready to create a stunning book cover and see your vision come to life. Check a designer’s complete portfolio before hiring and discuss your requirements at length. The key to remember is that your book cover is the representation of your brand. It must be something you are proud of.

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Author: Anne Carton

Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to book cover design, brochure design, interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.

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