Underconsumption Core: The Trend That Flipped ‘Treat Yourself’ Culture Upside Down

Close-up of a hand holding a pink doughnut and a soda can against a pink backdrop.

Your FYP is serving you a six-year-old moisturizer, a ratty tote bag that’s been around longer than some relationships, and a nearly-empty fridge that someone is somehow proud of — and you cannot stop watching. Welcome to underconsumption core, the TikTok trend doing the unthinkable: making not buying things the aspirational choice. No hauls. No […]

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