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Modern Networking Tactics for the College Student

It’s not what you know it’s who you know. These common words of wisdom hold especially true in today’s world where even the best and the brightest graduates have difficulty landing a job. In this economy, networking, more than education or job experience, is the key to professional success.

I am currently a sophomore at the University of California at Berkeley and have spent the last few years actively working to build my personal network. The tactics I have used have opened various doors for me and given me opportunities I would have otherwise never known existed.

This post is meant as a way for me to share some of tactics I have implemented.

If your readership base is small, a blog may not attract new opportunities and contacts, but instead will serve as a way for you to be chosen for any opportunities that come your direction (whether it be a job, an internship, or a scholarship) and a way to build credibility with the contacts you make. Once you attract a readership base, opportunities will naturally find their way into your e-mail inbox.

I currently run AM Beat, a blog about marketing and entrepreneurship. Through showing this blog to anyone I network with, it becomes easy to establish a sense of credibility and be memorable. The blog has also served as an outlet for me to meet various other students and entrepreneurs who can help me with my various projects.

In addition, it became easy to attract the attention of well known individuals as I can invite them to come speak at UC Berkeley. Hence, messages that may have gone ignored were instantly replied to. Once contact was made, making the connection became simple.


Written on 7/30/2009 by Aditya Mahesh. Aditya is the founder of, a resource for entrepreneurs complete with advice articles, start-up profiles, interviews, news analysis, and more. Photo Credit: jaaron
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