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5 Simple Ways to Protect Your Brand

Trademarks are often some of the most valuable assets of a business – legend has it that Coke® is the second most well known word in the world after “hello.” The Google® brand is estimated to be worth more than $20 billion. A trademark is a brand name, logo, or slogan that distinguishes your business’ products or services from those of competitors. Regardless of how big or small the business, the value and protection of brands is critical, particularly in the online word of today where domain names and user names (such as Facebook® and Twitter®) can be key to connecting with customers.

To help protect your brand(s), here are five basic steps to strengthening your trademark protection:

    1. Choose Wisely
      The more creative your brand name is, the greater the odds that it is unique. A more distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like a more exciting brand, a more valuable brand: “Jim’s Gym” or “Vantage Fitness“? “Cincinnati Frozen Yogurt” or “fraîche”? “Joe’s Pizza” or “Pie-tanza”? “” or “Google”? 


These 5 steps are relatively easy – and 4 of them are free. Use them to help strengthen your brand and increase its value. Maybe someday someone will want to buy it or license it from you!

Written on 7/20/2009 by Eric Pelton. Eric is the founder of Erik M. Pelton & Associates, PLLC, an intellectual property boutique law practice established in 1999. Mr. Pelton’s extensive trademark experience includes more than 1,200 U.S. trademark registrations, dozens of Trademark Trial and Appeal Board disputes, and practice before the U.S.Court of Appeals for the Circuit Court. Photo Credit: denn
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