year’s 2013 Cyber Monday is set to rake in more than $1 billion.
There's just something about sitting at
home in your pajamas after a long weekend of binge eating and jolly family fun and shopping from your
living room couch.
The online shopping phenomenon has been gaining speed as more and more people turn to the Internet
to do the majority of their holiday shopping. But online shopping sprees that promise mega discounts can
be more confusing than brick-and-mortar sales. Here are some tips to follow to keep from being virtually
trampled, and make out like a bandit.
Start Early, Compare, and Save
Many companies will do their absolute best to make a regular price look like a bargain, or promote their
items that were already on sale as “Cyber Monday” specials. If you start early, you'll be more equipped to
recognize a stellar sale when you see it once the clock rolls around to midnight.
You'll want to compare regular prices from the vendor, as well as competitor prices. Many times, you'll be
able to find the same item being offered at various prices across the web. Perhaps marketers are banking
on you being so flustered by the one-day sale that you won't notice. But you're more clever than that, aren't
Compile a Wish List
A bargain is only a bargain when the item is something you actually need or want, and it's something that
you can actually afford. Avoid being blinded by good deals by putting together a "perfect world wish list."
In other words, in a perfect world, which items would you like to find this season? Keep in mind any items
you've been wanting for your home or any gifts that would be perfect for the people in your life that you
Don't get caught up in cyber scams this year. Since online shopping has become sort of a way of life for
many of us, we tend to forget the dangers of purchasing goods online. One purchase on an unsecured or
hacked website could send your personal information all willy-nilly into the hands of crooks and identity
Stick to sites you've used in the past and pay close attention to any uncharacteristic changes. Make sure you
have adequate, updated antivirus and anti-spyware software on your computer, and never, ever, ever, use
your debit card for online purchases.
The reason for the doomsday warning is that credit cards are protected against fraud. If there's a case of
verifiable unauthorized purchases with your card, you will not be held responsible for the charges. Bank-
issued debit cards don't typically have that protection.
Read the Fine Print
As with any sale event, there are often strings attached. First, find out ahead of time exactly when the sale
starts. Some sales will begin at precisely midnight, others at various times throughout the day. Don't sit
around on your computer waiting for the clock to strike midnight if you don't have to. Also, if you can
figure out how many items will be available for sale.
Lots of vendors -- both traditional and online -- have begun to highly promote an item that's radically
marked down, only to have a limited supply. They do it to get people in the store to see the other sales they
plan to offer. If the supply is extremely limited, you might be better off focusing on other points on your
Participating in Cyber Monday is a great way to pick up holiday gifts, and find bargains you won't be able
to find elsewhere. The convenience factor is a nice plus as well. You don't even have to put pants on unless
you really want to. Just remember to plan ahead, be cautious with your information, and read the fine print
before diving in this year.
Written on 11/18/2013 by Miles Young.
Photo Credit: Kevin Marks