Financial Advice: How Social Media Can Help You Find Deals and Save Money on Shopping

With the holidays just around the corner, it’s always helpful to find ways to save money on top items.

Social media is not just for communicating with friends; you can find great deals at some of the most popular stores across the country.

Let’s take a look at some of the most popular social media sites and see how they can help save some of your hard earned cash.


Twitter was the first social media platform to introduce the hashtag, which has exploded across the other social media platforms. A hashtag is a pound sign in front of text, and is fully searchable. When users click on it, it brings up all other posts that have matching text.

This is useful in finding deals because any Twitter user can post information about a sale price of an item, then use a corresponding hashtag, such as #blackfriday, and all other users can then find the items with a simple click of the mouse.

Many businesses also use hashtags to promote their own sales.


Pinterest is an online pin board where users can link to any website, keeping all of their favorite things in one easily accessible location. It becomes especially useful around Black Friday and Cyber Monday, since many other pinners begin displaying their virtual wish lists, along with links to the products. You can use this to find deals by searching for a specific product or hashtag, then looking through all of the options available, listed side by side with photos.


If you check in at your favorite retailers, you could receive extra coupons and tips about upcoming sales throughout the year. Many businesses are rewarding customers for sharing their locations, since it gets the word out to all of your friends and followers. This is a great way to get more exclusive deals, and avoid fighting big crowds for a sale that is open to anyone. The more you use Foursquare, you receive a higher account status and earn more special deals.


Thousands of companies across the globe now have a Facebook page, where you can “like” it and learn more about the brand. It also is a tool to communicate directly with someone at the company, as well as a place to receive special deals. Make sure to check the Facebook page before making a big purchase, since many stores offer coupons or special offers, along with giveaways and tips.


Instagram allows users to filter their photos and post them in a unique layout, so you can see what your friends and followers are seeing in their daily lives. Many vendors now use Instagram to promote their products, offering “Insta-sales” in which they post a picture of a discounted item. If you want to buy the product, you simply comment with the email address associated with your PayPal account, and the vendor sends you an invoice, then ships you the item in the photo. This is a great way to get your favorite items for lower prices.


When you’re looking for deals on the latest tablets, computers, mobile phones, and other electronics, make sure to check out Slickdeals. This is an online social media forum where other users post deals they’ve seen or found, all throughout the day and night. Many users will also post helpful details, such as where in the store they found the product, or how to combine coupons and special offers to pay the lowest possible price. This is a website that will help you to find the best laptop deals for any purpose, whether educational, recreational, or business.


While email isn’t the newest form of deal seeking, you can still get news about flash sales and online or in-store coupons from your favorite retailers. If you don’t like filling up your inbox with promotional emails, set up a separate account that you only use to sign up with companies. That way you can browse through them when you are ready to shop, and save money on your favorite brands.

If you find a great deal using one of these top social media sites, make sure to share the information with your friends and followers, as well as others on the sites. This will help promote the business who is offering the sale, which will help encourage them to continue offering great prices on social media sites. It also keeps you in the loop of other upcoming sales and deals, since others may keep an eye out on things you might like and share them with you. Deal finders love to share their bargains with fellow shoppers.

While you are thinking about doing some shopping and saving some cash be sure you check out our article on How to Protect Your Home Against Burglars so that you can keep your new products safe once you get them home.

Written on 9/10/2013 by Calvin Sellers. Calvin Sellers is a writer and graphic designer from Tampa, FL. Follow him on Twitter @CalvinTheScribe.

Photo Credit: melenita2012


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