Eight Reasons to Read Fiction

When did you last read a novel, or a collection of short stories? There’s a good chance it was at least a few weeks ago: many of us lead busy lives and focus on reading books related to our career aspirations, if we read at all.

I studied English as an undergraduate, and I’m taking a creative writing post-graduate course now ... so you might think I’m a bit biased about the importance of reading fiction. But the truth is, getting into the habit of reading novels, short stories, even plays, can boost your work and your leisure time. Here’s how:

Work-Related Gains

  1. More Creative Thinking
    If you’re in advertising, blogging, copywriting, graphic design or a similar industry, you’ll know that a great idea is invaluable: it can be the factor that distinguishes a “meh” project from a “wow” project, regardless of the technical skill involved. Reading fiction gets you thinking creatively: reading classical literature can spark off ideas for an advertising metaphor, the structure of a blog post, or even a TV show (“Big Brother”, anyone?).

  2. Being "Well Read"
    You may think it's unfairly elitist or snobbish, but there is a tendency for people who are considered "well read" to be seen as intelligent and cultured. Depending on your industry, being able to chat casually with clients about recent prize-winning novels - or classic ones - could be instrumental in creating, or cementing, a great first impression.

  3. Enhance Your Vocabulary
    Being able to write well also makes you look intelligent and capable - and reading widely will help you enhance your vocabulary. This is when it helps to read "literary" fiction, rather than sticking to easy reads. When you come across words you don't know, take a moment to look them up in a dictionary.

  4. Enjoy Your Commute or Lunch Hour
    Books are wonderfully portable and will withstand a lot of wear-and-tear: you can get a book out and read on a crowded commuter train. They're also unlikely to be stolen (whereas you might like to keep your laptop or mobile well out of sight). Being able to lose yourself in a story can make even the most uncomfortable of journeys more bearable.

    If you drive to work, there are a huge number of audio books available.

    Sinking into a novel is also a great way to spend your lunch hour: much more refreshing than simply surfing the net. If you can escape from the office, do.
Life-Related Gains
  1. The Ultimate Escape
    Feeling stressed, moody, miserable or lonely? Getting into a great novel is my sure-fire cure for any of these. It's amazing how quickly you forget about what's bothering you, as your mind is filled with intriguing characters and an exciting plot.

  2. Cheap or Free
    We choose to relax in lots of different ways - many of which cost money. You can buy a paperback book for just a few dollars, and (unless it's very short) it'll provide more hours of entertainment than a movie.

    If you're on a very tight budget, here are six ways to get books cheap or free.

  3. Active Relaxation
    Unlike sitting in front of the television, reading is an active form of relaxation. Your mind is engaged with the story, busily translating those little black marks on the page into letters, then into mental images. This sort of active relaxation is often, paradoxically, more refreshing than watching television or surfing the net: when people talk about "losing themselves" in a book, this is what they mean.

  4. New Insights - Self-Development
    Finally, reading fiction can be a gateway to new insights about the world - and about yourself. Perhaps you'll meet a character in fiction who's uncomfortably similar to you; and you'll recognize the solution to a flaw you'd never quite admitted you had. Maybe stories of courage against all the odds will inspire you.

    Reading literature from other countries, or "classics" from decades or centuries ago, can help you to see new things in life: the similarities and differences between your day-to-day life and that described in the novel can encourage you to think about different ways to live.
So when did you last read a novel? What are you reading at the moment? Do you love fiction, or do you think it's a waste of time?

Written on 7/25/2009 by Ali Hale. Ali is a professional writer and blogger, and a part-time postgraduate student of creative writing. If you need a hand with any sort of written project, drop her a line (ali@aliventures.com) or check out her website at Aliventures.Photo Credit: Jayel Aheram

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Living Your Best Life: It’s the One You Feed

conflictI recently heard about this legend of a conversation between an old Cherokee Indian and his grandson. The message is great but the storytelling is even better.

One evening, an old Cherokee told his grandson about a battle that goes on inside people. 

He said, “My son, the battle is between two ‘wolves’ inside us all. One is Evil - It is anger, envy, jealousy, greed, and arrogance. The other is Good - It is peace, love, hope, humility, compassion, and faith. ”

The grandson thought about this for a while and then asked his grandfather, “Which wolf wins?”

 To which the old Cherokee simply replied, “The one you feed.”

I think that we all have a tendency to feed both wolves, but we always feed one more than the other. It's usually the wolf that we feed the most that tends to determine the quality of our life. If you start to pay attention, you'll also notice that while you may not feed the evil wolf a sizzling steak, you might be throwing it some scraps.

Here are some examples of some emotions applicable to this story:

Anger: Somebody cuts you off in traffic and you start yelling profanities.

Envy: Your friend or colleague is slightly or greatly ahead of you in his or her career.

Jealousy: Someone has acquired a new car, girlfriend, or some other possession you think will bring you happiness.

Greed: You might have tons of money, but you still don't see abundance in your life.

Arrogance: You start to see yourself above other people because of your station in life (ivy league degrees, large bank accounts, etc.).

You also have an ability to feed the other wolf. When you can learn to make feeding this wolf your dominant tendency it can dramatically improve your quality of life:

Peace: Peace seems to be at the root of almost every personal development resource I've come across.

Love: Ziggy Marley sang "Love is my Religion", a message that tells us to treat the world around us with unconditional love.

Hope: Hope is what keeps us going and keeps us motivated to be our best.

Compassion: Compassion opens up the doors to the hearts and mind of the world around you.

Faith: If you feed all of the characteristics of the wolf above with complete faith, you overcome the battle inside of you.

I admit, I love this kind of stuff. This idea of the inclinations you feed being a conscious choice is pretty realistic. It also makes complete sense that the more one works on a habit the easier it becomes. [If you were to stop eating fried food, each week that passes you would crave it less and less.]



But I also don’t think the idea above is to live exclusively within this “Good” sphere of life. It is a constant battle and I’m not sure how much quality of life there is without stumbling and letting ourselves be human.

There is richness when we’re not perfect and not everything is reconciled.
 I like to mix it up sometimes and not always try to reconcile some behaviors that may be contradictory. To me, enjoying life entails a non-linear but continuous journey to get more out of life.



The main takeaway for me with this legend is the more we manage negative tendencies, the more enjoyable life becomes overall.

What’s your personal perspective on this story?

Written on 7/24/2009 by Srinivas Rao. Srinivas is a volunteer for the Quality of Life Project. The website shares best practices on getting the most out of life from well known types like Richard Branson and Tom Skerritt to lesser known but equally interesting individuals. Srinivas also writes at www.theskooloflife.com.Photo Credit: Laenulfean

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How to Plan a Kick-Butt Road Trip

Do you have a bad road trip story? Join the club. Almost everyone I meet has one, and the ones that don’t have a bad story haven’t been on a road trip, so they don’t count. How do these vacations go wrong? The idea of the open road seemed so inviting when you said to your family or friends, “Hey, I know! Let’s go on a road trip!”

Luckily, things go right as often as they go wrong on road trips. There are spur-of-the-moment pit-stops that turn into vacation highlights, great and creative road trip games that the players still talk about years later, gastronomic dreams-come-true enjoyed in restaurants off the beaten path, and deep bonding moments that permanently alter relationships for the better. I often hear inspiring stories like the one where a mother packed a book of questions as a way of entertaining her kids and found out things about them that changed the entire way she perceived one of her daughters.

Both the good and the bad things help point the way as to how to better plan for great road trips – ones without the backseat bickering, killer boredom, numb legs, broken down or over-packed car, or the feeling that someone you used to love has morphed into someone you can’t stand to spend another minute with.

So, how do you plan a road trip that lives up to your blue skies-open road kick-butt fantasies – one that will go down in time as your favorite vacation ever?

  • Choose Wisely
    If you can choose who you’re traveling companions will be, choose wisely. It’s amazing how often people who barely know each other or who frequently argue will decide to go on a road trip together. Road trips are the ultimate litmus test of compatibility – being in a car together day after day can test even the strongest of bonds. Pick travel buddies who you’re very sure will be a good match to your personality and travel style.

  • Where are we heading?
    Select a destination that everyone is excited about. Anything less than a unanimous decision guarantees indifference, less patience when things go wrong (like taking the wrong turn or running dangerously low on gas), and less fun for everyone overall due to the one traveler (or more) who doesn’t really want to go to Wally World.

  • Take your Time
    Plan lots of pit stops, sightseeing, and other activities for the trip itself. Every time I hear of someone planning a 13-hour haul peppered with a few bathroom breaks and a steady diet of MickyD’s, I cringe. Since when are vacations an opportunity to torture your family? A road trip should be about the journey as much as the destination. If your priority is getting there quickly, fly!

  • Make a plan
    Do the necessary homework. If you’re traveling somewhere that’s popular, make reservations instead of crossing your fingers and hoping luck will smile on you. If your car hasn’t seen a mechanic in the last month, take it in for a visit. If you’re uncertain about the safety of your home or some of the places you’ll be visiting, sort it out before you go.

  • Learn to Pack
    Pack with your brain, not your heart. Although you may be tempted to bring everything and the kitchen sink, realize you’re not traveling to Siberia (or are you?) You can get a lot on the road if necessary, so there’s no reason to squeeze your best friend between a cooler and a beach chair.

  • Bring a huge playlist
    Spice up your trip with plenty of entertainment including road trip games, movies (movies and a DVD player are essential if you have young children, if only to give you an hour or more off from the inevitable “Are we there yet?”), and music. Making a road trip soundtrack for your vacation is not only fun to listen to on the road, it’s entertaining just selecting the songs before you go. Make sure that everyone gets to listen to something they enjoy and don’t subject anyone to a song they hate.
With these pearls of road trip wisdom gleaned from my many road trips and the road trips of countless others, you’ll be truly ready to hit the road and have a kick-butt vacation!

Written on 7/22/2009 by Tara Waechter. Tara is the founder of Planning-Fun-Roadtrips.com, a site dedicated to helping people plan better and more satisfying road trip vacations.Photo Credit: brandi666

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How To Cope When You're Feeling Exhausted

We all have days (and in some cases, weeks or months) when we just feel exhausted. Just getting out of bed feels like a huge effort, and by the time we’ve stumbled to work, downed a grande-sized triple-strength latte, and switched on the computer, we just want to go back to sleep. Whether the cause is a new baby, a bout of insomnia, a hectic life, or a change in routine, here’s some “do”s and “don’t”s to help you to cope with your exhaustion:

  • Don’t Overdo The Caffeine
    My first instinct, when I’m yawning my head off or when my brain seems to be filled with sawdust, is to make a beeline for the nearest source of caffeine. And yes, it works – for all of half an hour. That immediate caffeine buzz wakes me up, and makes me think “Hey, I’m fine, I was just a bit dozy first thing.”

    Of course, you’ll know what’s coming next. Yup – the sudden slump as the caffeine wears off. The fervent desire to crawl under the desk and sleep. And making yet another coffee will only make the caffeine highs and lows worse.

    If you do need caffeine to function, then try taking it in gradually, rather than knocking back a double espresso. Space out a few weak mugs of tea or weaker coffees, and you won’t get that high/low swing.

  • Do Have A Nap (If You Can)
    If you’re in a job or role where you can nap during the day, then take a twenty – thirty minute nap (any longer, and you’ll probably find you wake up feeling even more groggy than you did before). You might be reluctant to lose the time, especially if the cause of your exhaustion is burning the candle at both ends, but you’re going to be working at a fraction of your peak efficiency if you’re yawning your head off. A nap can really restore you and get you going again.

    For many of us, of course, a nap isn’t an easy option. If you work for a traditional employer, your manager or boss is unlikely to look favourably on you catching a few Zs at your desk. If you can, part of your lunch hour, or a scheduled break, to nap.

  • Don’t Chase A Sugar Fix
    As well as grabbing that grande latte or mug of strong tea, most of us are likely to go for a candy bar, donut or packet of Oreos when we’re feeling tired. And yes, the sugar provides a temporary buzz – especially if you eat it along with the caffeine.

    But, once again, you’re just going to suffer a crash an hour or so later. You’ll be feeling even more tired, and you’ll crave more sugar. The effect on both your short-term and long-term health isn’t going to be great...

    Instead of mainlining sugar, reach for some long-term energy snacks. Anything involving wholegrain or lean protein is a safe bet. Nuts , seeds or fruit are also good options.

  • Do Keep Moving
    When you’re having to prop your eyes open with the effort of staring at a computer screen, there’s a good chance that exercise will be the last thing on your mind. But if you can keep active, you’ll find the tiredness fading. It’s not necessarily a good idea to head to the gym for an intense workout, but frequent short walks will help you stay awake (try taking a five-ten minute break to walk around once an hour).

  • Finally ... don’t try to struggle on through weeks or months of exhaustion. If you simply have problems sleeping, talk to your doctor. If you’re struggling to “switch off” at night – if you wake up thinking about your to-do list, your financial worries, or your relationship problems – then find some ways to decompress in the evening (avoid reading emails last thing at night, for instance, and try writing down your worries in a journal). And if your work-life balance is so out of sync that you’re pulling fourteen or sixteen hour days, start to seriously think about whether it’s worth it.
What are your quick fixes for feeling exhausted? How do you cope when you just want to go back to bed and sleep?

Written on 7/21/2009 by Ali Hale.Ali is a professional writer and blogger, and a part-time postgraduate student of creative writing. If you need a hand with any sort of written project, drop her a line (ali@aliventures.com) or check out her website at Aliventures.Photo Credit: Trinity

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5 Simple Ways to Protect Your Brand

Trademarks are often some of the most valuable assets of a business – legend has it that Coke® is the second most well known word in the world after “hello.” The Google® brand is estimated to be worth more than $20 billion. A trademark is a brand name, logo, or slogan that distinguishes your business’ products or services from those of competitors. Regardless of how big or small the business, the value and protection of brands is critical, particularly in the online word of today where domain names and user names (such as Facebook® and Twitter®) can be key to connecting with customers.

To help protect your brand(s), here are five basic steps to strengthening your trademark protection:

  1. Choose Wisely
    The more creative your brand name is, the greater the odds that it is unique. A more distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like a more exciting brand, a more valuable brand: “Jim’s Gym” or “Vantage Fitness“? “Cincinnati Frozen Yogurt” or “fraĆ®che”? “Joe’s Pizza” or “Pie-tanza”? “Search.com” or “Google”?

  2. Use it
    The more you use your trademarks – brand names, logos and slogans – the stronger and more distinctive they become and the more your likely customers are to remember your brand and to use it to tell others about it.

  3. Distinguish It
    Use ALL CAPS, bold or italics to emphasize your brand as often as you can. Then the customer knows exactly what your brand is.

  4. Apply to register it
    Registration with the U.S. Patent and Trademark Office, a federal agency and part of the Department of Commerce, enhances the protection and the value of your trademark assets. Registration allows use of the ® symbol, provides substantial benefits and savings if you ever have to go to court to stop an infringement, and may help stop cybersquatters from registering new domain names. See http://www.uspto.gov/teas/index.html for more information.

  5. Create Google Alerts
    An easy and free way to monitor for others copying your brand or commenting on it. If you find a possible infringement, contact the offender and if unresolved, contact an attorney. www.google.com/alerts.
These 5 steps are relatively easy – and 4 of them are free. Use them to help strengthen your brand and increase its value. Maybe someday someone will want to buy it or license it from you!

Written on 7/20/2009 by Eric Pelton. Eric is the founder of Erik M. Pelton & Associates, PLLC, an intellectual property boutique law practice established in 1999. Mr. Pelton's extensive trademark experience includes more than 1,200 U.S. trademark registrations, dozens of Trademark Trial and Appeal Board disputes, and practice before the U.S.Court of Appeals for the Circuit Court.Photo Credit: denn

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