This free eBook entitled Landing the Perfect Pitch, was written by Todd Maffin, the technology columnist at CBC Radio. It's short and was certainly worth the time it took to open and read.
A while ago, frustrated at the lousy quality of pitches that companies and p.r. people were making to me, I wrote this short (15 pages) book. It’s meant for anyone who is trying to get media attention for their company, charity, web site, event, or whatever. It details what I believe are the six keys to getting your message across to the media effectively:If we have any entrepreneurs or wannabee PR people in the house, check it out by opening the PDF here or by going to Inside The CBC. [via Business Opportunities Weblog]
* Understanding the target medium
* Pitching to the best person
* How to pitch a real story
* Avoiding the “availability ailments"
* The Art of the Pitch
* Final random notes
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